Design tips

Design tips just for you!

Unique Ways to Use Creative Mind Maps in Everyday Life

Unique Ways to Use Creative Mind Maps in Everyday Life 1200 900 ORTUS DRAWS

Most of us are familiar with mind mapping as an educational or organisational tool. These creative visualisations of ideas and concepts help us outline research papers, plan projects, or sort through complicated equations. However, the uses of mind maps extend far beyond these traditional areas. 

From cultivating mindfulness to managing your household chores, from advancing career prospects to building meaningful relationships—a mind map can be your secret weapon to living a life that’s both efficient and profoundly creative and fulfilling. Read on below to learn more about mind mapping as your everyday tool!

What is a Mind Map?

A mind map visualises ideas that start with a central idea and expand into interconnected sub-ideas, often using colours and symbols for clarity. While commonly used for academic and professional planning, mind maps are also versatile tools for everyday life. 


Mind mapping streamlines decision-making, daily planning, and grocery shopping by providing a holistic view of tasks and options. Whether you’re planning an event, building relationships, or pursuing personal growth, mind mapping offers an organised yet flexible visualisation to navigate complex ideas and concepts.

Empowering every day with mind mapping | Ortus Draws

15 WAYS You Can Use Mind Maps in Your Everyday Life

You can use mind mapping techniques for various aspects of your everyday life in several ways. Here are 15 ways how:

1. Go easy on your memory

From task deadlines to your friends’ birthdays, you have much to remember. Use a mind map to visualise crucial dates and tasks, freeing up your mental space for more creative endeavours. Each branch could represent a month, and the linked nodes could signify important events or to-dos.

2. Unleash your creativity

Feeling creatively stuck? Use a mind map to brainstorm. Start with a central idea and let your thoughts flow freely, branching into various creative possibilities. The visual nature of mind mapping helps to unlock areas of your creativity that you might not even know existed.

3. Plan your daily schedule

Replace your traditional to-do list with a daily mind map. Create branches for work tasks, personal errands, and self-care activities. This holistic approach helps you allocate your time more effectively and ensures a balanced life.

4. Know what makes you happy

Create a happiness mind map to identify what truly brings you joy. Categories could include hobbies, people, or career aspirations. Refer to this whenever you’re feeling down or aimless to help refocus your energy positively.

5. Present with confidence

Visualising your presentation structure through a mind map can help you deliver your message more effectively. Use it to outline your main points and supporting evidence. This visual diagram will also serve as an excellent last-minute reference to ensure you get all the crucial details.

6. Resolve a problem

Facing a challenge? Map out the problem at the centre and branch out with potential solutions, pros, and cons. Doing so gives you a comprehensive view of the issue, making identifying your best course of action easier.

7. Recall effortlessly

Use mind maps as a memorisation tool. The vivid imagery and hierarchical structure can make even the most complex information easier to remember, from historical timelines to the steps in a process.

8. Explore a topic

When diving into a new subject, use a mind map to gather all your findings in one place. Doing so lets you quickly identify gaps in your knowledge and gives you a handy reference for future discussions or projects.

9. Learn and understand
complex subjects

Complex topics often have interconnected parts. Mind maps can help you visualise these connections to make it easier to understand and remember any challenging material—be it quantum physics or advanced cooking techniques.

10. Write comprehensive content

Writing long-form articles or reports? Outline your ideas in a mind map first. Doing so allows you to see the flow of your piece and ensure that you include all necessary points, making the writing process significantly smoother.

11. Teach without missing a beat

A well-designed mind map can be a game-changer in teaching—in a formal classroom setting, during a corporate training session, or even while imparting skills to your kids. Mind mapping makes it easier for both the teacher and learner to understand the bigger picture and how individual concepts tie into one another.

12. Organise non-linear datA

For projects that follow a more complex path, mind maps can help you organise information in a non-linear yet coherent manner. This visualisation is especially useful for research projects that involve multiple variables and hypotheses.

13. Record meeting minutes

Use a mind map to jot down key discussion points, action items, and deadlines during meetings. A mind map’s non-linear yet comprehensive nature provides an easy-to-follow record that can be shared within the team and referred back to later.

14. Breakdown a project into smaller chunks

Extensive and vital projects can feel overwhelming. Use a mind map to break them down into smaller, manageable tasks. Each branch could represent a different phase or department involved, making delegating and tracking progress easier.

15. Manage a team

You can use a mind map to create a dynamic organisational chart that visualises who is responsible for what, the flow of communication, and how different roles intersect. Mind maps also serve as a collaborative tool where team members can add updates, insights, or questions.

Create Mind Mapping
for Day-to-Day Life
with Ortus Draws

Mind maps are undeniably powerful for organising complex ideas, boosting creativity, and improving efficiency in various aspects of your daily life. From solving problems to team management, the applications are practically endless. However, the effectiveness of a mind map is often tied to the quality and creativity of its design.

Live mind mapping


Thankfully, Ortus Draws, with our cutting-edge services like live sketchnoting, graphic illustrations, and video animations, takes mind mapping to the next level. When you pair the robust methodology of mind mapping with the innovative solutions from Ortus Draws, you’re not just managing life—you’re mastering it.

Interested in learning more? Contacts us today to get a head start on your mind mapping journey!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Getting Started With Business Mind Mapping Techniques

Getting Started With Business Mind Mapping Techniques 1200 900 ORTUS DRAWS

Mind mapping is a potent tool that can revolutionise how businesses operate, plan, and envision their future. Whether you’re a seasoned executive looking for a fresh way to lay out your next strategy, an entrepreneur drafting your business plan, or a project manager coordinating complex projects, a mind map provides valuable insights that straight-line methods often miss.

This blog serves as your ultimate guide to understanding and implementing creative mind mapping techniques in a business setting. If you’re looking to break free from traditional moulds and adopt innovative, dynamic methods for business excellence, read below to learn how you can leverage a mind map to streamline your business needs.

What is Mind Mapping
in Business
?

A mind map is a visual representation of your thoughts structured around a central concept or problem. Think of it as a graphical tool that encourages you to draw connections between ideas, fostering a holistic approach to problem-solving and brainstorming. Utilise colours, images, and text to create a web of related concepts that help you understand complex systems, generate new ideas, and prioritise tasks.


And the benefits go beyond individual creativity. A mind map serves as a shared canvas where everyone can contribute, helping visualise knowledge and collective thought process in a way that verbal or written communication often fails to capture. Mind mapping also acts as a visual dashboard that clearly delineates your team members’ tasks, timelines, and responsibilities.

4 Reasons to Use a Mind Map Business Plan

Mind mapping isn’t just a fad—it’s a method that’s here to stay, especially in the realm of business planning. The section below discusses how a mind map transforms your company’s plan’s approaches to business challenges, from strategy to execution.

1. Boost productivity
and creativity

Instead of staring at a blank document, you can begin with a single, central idea and create branches for various business components. This structured yet flexible approach to a mind map makes the process of drafting a business plan more efficient. The visual nature of mind mapping organises your thoughts, which leads to increased creativity.

2. Develop critical thinking

As you lay out different elements of your business on a mind map, you’ll find yourself scrutinising the interrelations between them. Questions like how your marketing strategy impacts your business become not just clearer but essential to consider. Connecting the dots elevates your critical thinking skills, making your strategies more robust and thoughtful.

3. Enhance memory retention

With a Mind Map Business Plan, you’re not just writing; you’re creating a visual landscape of your strategy. This means you won’t have to sift through pages of text when you need to recall a certain aspect. A glance at your mind map will suffice, making the details stick not just for you but also for your team or prospective partners.

4. Improve team collaboration

Traditional business plans can be burdensome and often the handiwork of just a few people. Mind maps invite collaboration. They can be continually expanded, adjusted, and commented on by team members, giving everyone a chance to contribute their perspectives. This collective engagement fosters better team dynamics and enriches the business plan with diverse insights.

Here are Some Ways to Use Mind Maps in Your Business

Creating a mind map helps your business discover new possibilities and reach greater heights. Here are some ways how a mind map help in business processes:

Project planning
and brainstorming

Traditional project planning tools like timelines, spreadsheets, and Gantt charts are useful but often lack dynamism. Mind mapping invigorates project planning by offering a visual landscape where teams can brainstorm freely, identify tasks, allocate resources, and spot potential bottlenecks. It creates a living blueprint for your project that can be tweaked and modified as ideas evolve and conditions change.

Meeting management

A mind map can serve as the agenda, action plan, and minutes, all rolled into one for managing meetings. Begin with the main objective of the meeting at the centre and branch out to topics to be discussed, key questions, and team members responsible for each point. As the meeting progresses, you can easily add insights, decisions, and action items right onto the map.

Organisational chart

An organisational chart is often a static, one-dimensional portrayal of your company’s structure. Transform it into a mind map, and suddenly it comes to life. You can incorporate not just names and roles but also projects, skills, and even goals for each department or individual. It becomes a snapshot of your organisation that’s as dynamic as your team.

Marketing personas

Understanding your target audience is crucial for any marketing effort. Rather than listing down characteristics in a dull document, why not create a mind map for each persona? Start with the customer archetype at the centre and extend branches into their demographics, pain points, and desired solutions. This makes your personas more relatable, easier to remember, and thus more effective for shaping your marketing strategies.

Improving customer experience

Your customers are your business’s lifeblood, and understanding their journey is crucial for success. A mind map lays out each step of the customer experience, from initial contact through to purchase and beyond. By visualising this journey, you can easily identify areas for improvement, possible touchpoints for upselling or engagement, and even potential pitfalls that need addressing.

Website design

Mind mapping allows you to visualise all the components needed for designing websites and their interrelations. Start with the website’s main goal at the centre and branch out to different aspects like content categories, user actions, and technical requirements. You’ll find that a complex project becomes easier to manage when it’s laid out visually.

Get Creative
with Ortus Draws

The applications of mind mapping in your business environment are expansive and transformative. From brainstorming and project planning to fine-tuning your customer experience, these techniques offer a more dynamic, more engaging way to approach complex problems and find innovative solutions.

Ortus Draws - Drawing

But what could amplify the effectiveness of your mind mapping techniques? That’s where Ortus Draws steps in. With their specialised offerings such as live sketchnoting, graphic illustrations, and video animations, Ortus Draws doesn’t just provide a platform for your ideas; it transforms them into tangible and interactive concepts. Contact us today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

How to Unlock Possibilities With Mind Maps

How to Unlock Possibilities With Mind Maps 1200 900 ORTUS DRAWS

For professionals, scholars, and anyone on a quest for structured thinking, mind maps are more than just interconnected lines; they’re a blueprint for unlocking our ideas’ immense potential. Mind mapping bridges the gap between raw thought and actionable insight by offering a structured yet flexible approach to ideation and knowledge management. 


Learn what is a mind map and how it serves as your guide through the intricate web of thoughts and navigating the complex terrains of creativity, problem-solving, and knowledge retention with the blog below.

What is mind mapping?

Mind mapping is a visual technique for organising information to simplify complex topics and facilitate problem-solving, making them useful for brainstorming, note-taking, and study. Instead of linear formats, a mind map arranges ideas and concepts in a hierarchical manner to follow the human brain’s natural flow of thoughts.

Ortus Draws - Sample Mind map: Google Fiber Professional Storytelling Linda Clemons

Understanding how
mind mapping works

Incorporating mind mapping into your routine equips you with a powerful tool that can profoundly enhance your productivity and creative process. Here are a few ways how a creating a mind map can work for you:

Enhanced creativity

You’ll notice a natural flow and connection between ideas as you map out your thoughts. This visualisation process of mind mapping stimulates your creativity and allows you to explore fresh perspectives and insights you haven’t thought of before.

Improved memory and learning

The visual nature of a mind map, combined with keywords and symbols, helps you retain information better. You’re not just passively reading; you’re actively creating a structure which anchors the crucial knowledge and details in your mind.

Efficient planning
and organisation

Visually laying out tasks or concepts with a mind map assists you in seeing the bigger picture. This bird’s-eye-view helps you prioritise tasks, allocate resources, and plot your course of action more effectively.

Effective problem solving

Drawing it out on a mind map provides clarity when faced with a challenge. It allows you to break down complex problems into manageable parts, identify gaps, and strategise solutions without being too focused on the details.

Streamlined communication
and collaboration

Sharing a mind map with colleagues or team members provides a clear visual representation of your thought process. Mind mapping collaboratively minimises misunderstandings, promotes healthy and valuable discussions, and facilitates a collective approach to tasks.

Idea generation
and brainstorming

The branching nature of a mind map encourages the flow of ideas. As one idea sparks another, you’ll find yourself delving into a cascade of possibilities, discovering connections and insights you might’ve overlooked otherwise.

6 Uses of Mind Maps

When you employ mind mapping techniques, consider the advantages they bring to various facets of your personal and professional life below:

Drafting your content

A mind map allows you to structure your ideas cohesively. You can visualise the flow of your content, ensuring each point logically leads to the next, giving your work a clear direction.

Exploring your career development opportunities

By mind mapping potential career pathways, you’re granted a bird’s-eye view of where you are and where you could go. You can identify skills to develop, roles that intrigue you, or even areas where you might branch out.

Kickstarting a new project

Initiating any project can take time and effort. Mind mapping helps you break it down into manageable tasks, identify key stakeholders, allocate resources, and prioritise steps, ensuring that the project kickoff remains to be smooth and efficient.

Developing team goals and objectives for the year ahead

Laying out goals visually ensures that everyone is on the same page. With a mind map, your team can see the overarching objectives, the steps to get there, and their individual roles to foster group unity and purpose.

Drafting a marketing plan
for your business

From audience segmentation to channel selection, a mind map offers a clear blueprint of your marketing strategy. You can delineate strategies, pin down tactics, and ensure every aspect of your marketing plan aligns with your marketing and business goals.

Developing improved
customer service

Understanding customer touchpoints and potential pain points becomes more manageable with a mind map. You’re better equipped to streamline processes, train your team, and ensure every customer interaction is valuable and satisfactory.

Unleash Your Creative Mind with Ortus Draws

Ortus Draws - Drawing a mind map

Incorporating and leveraging a mind map into your daily and work routines transform your approach, making processes more structured, insights more apparent, and strategies more robust. Mind maps offer a window into structured, insightful, and effective planning. And when it comes to bringing these visual representations to life, Ortus Draws stands out.


Whether you’re diving into live sketchnoting to capture real-time ideas, relying on graphic illustrations to convey complex concepts, or harnessing video animations to engage and inform your audience, Ortus Draws ensures top-notch quality and creativity. Contact us today and let our talented team of artists bring your ideas to life!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Getting Creative With Mind Mapping

Getting Creative With Mind Mapping 1200 900 ORTUS DRAWS

For professionals, students, and visionaries alike, the traditional linear note-taking and conventional brainstorming methods often prove limiting, failing to harness the full expanse of our cognitive potential.  Today, ideas are no longer trapped in linear chains. Instead, mind maps allow concepts to radiate, interlink, and evolve organically.

Mind mapping isn’t just a method—it’s a transformative tool for capturing, refining, and presenting ideas. Learn how you can leverage a mind map to help your ideas reach greater heights!

6 Steps to Make a Creative Mind Map

When it comes to weaving your thoughts into a cohesive and visually engaging design, mind mapping stands out as a game-changer. Here’s a structured guide to help you channel your creativity and construct a dynamic mind map:

Ortus Draws - Sample Google Chrome Mind Map

Step 1: Identify the main topic

Start by pinpointing the central theme or idea that will be at the heart of your mind map. Ask yourself, “What is the primary focus or concept I want to explore?” Place this concept in the centre of your canvas or paper around which all other ideas will revolve.

Step 2: Brainstorm related information

Let your thoughts wander freely, and note down all the ideas, words, and concepts that are associated with your main topic. Don’t filter anything out at this stage; the more, the merrier. Think of this as the raw material from which your mind map will take shape.

Step 3: Create subtopics

Look at the information you’ve jotted down and start grouping related ideas together. These clusters will serve as your subtopics, branching out from the main topic. These subtopics can further have their own branches, forming the known hierarchical structure of a mind map.

Step 4: Rearrange the topics
on your mind map

This is where the art of organisation comes in. Move the topics and subtopics around, ensuring there’s a logical flow to your mind mapping. Some connections might become more evident as you do this, while others may need tweaking. It’s your mind map; make it intuitive and accessible for you.

Step 5: Add colour, shapes, and images to your mind map

Integrate different colours for distinct branches or themes, add shapes to highlight specific points, and incorporate images to make concepts stand out. Visual elements make your mind map more engaging and facilitate memory and understanding.

Step 6: Take notes and refine

As you review your mind map, you might feel the need to add more details, examples, or insights. Use the spaces around your branches to take notes. Over time, as you revisit and reflect on your map, refine and adjust as needed. Remember, your mind map is a living document, adapting and evolving with your understanding and insights.

How Ortus Draws Can Help You Build a Mind Map

Mind map at events

Maximise mind mapping to showcase the interplay of your ideas, identify connections, and paint a vivid picture of your thoughts. Mind mapping, as we’ve explored, is an incredible tool for unleashing the vast potential of our thoughts, ensuring that our ideas continue to evolve and interconnect dynamically.

Partner with Ortus Draws today to bring your mind mapping experience to new horizons. A touch of professional finesse can make all the difference in beautifying ideas and making them resonate, ensuring each concept is captivating and clear. 

Our range of products—from live sketchnoting, which brings real-time conceptual clarity, to intricate graphic illustrations that tell a story in-depth, to video animations that breathe life into ideas—are designed to complement and enhance your creative journey. Contact our team of artists today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

How to Create a Mind Map in 5 Easy Steps

How to Create a Mind Map in 5 Easy Steps

How to Create a Mind Map in 5 Easy Steps 1200 900 ORTUS DRAWS

Mind mapping is a powerful tool that professionals and creatives use to visualise information in a structured yet engaging format. The best part? You don’t need to be a graphic designer or artist to make and use a mind map effectively!


The blog below will walk you through 5 easy steps to make a creative mind map to have a clear and dynamic visualisation of your ideas. Read on to learn the benefits of mind mapping in boosting your productivity and creativity!

How to Create an Effective Mind Map in 5 Steps

Creating a mind map is not just about organising information but doing so in a manner that aligns with how our brain processes and recalls details. A mind map becomes a powerful learning, creativity, and communication tool when done efficiently. Here are the 5 essential steps in creating a mind map:

Ortus Draws - Sample Stripe

1. Determine the central concept

To begin, you need a foundational idea to act as the pillar around which everything else revolves around. This concept is the touchstone to which all other thoughts are related and connected. Clearly defining your focus is crucial because a vague central idea could make your mind map disorganised or unfocused. By placing this concept at the centre of your canvas, you’re setting a clear direction for your mind map.

2.  Branch out with subtopics 

Break down your central idea into its main components, like dividing a book into chapters, each covering a specific theme or subject. By identifying the significant subtopics, you establish a mind mapping structure for further exploration. These branches help you visually compartmentalise information to make additional details and further elaborations easier to digest and understand.

3. Elaborate and grow ideas

Each subtopic can be further divided into smaller chunks of information or specific concepts. This hierarchical structure makes the information more accessible and allows a detailed exploration of each subtopic. As you continue this process, your mind map will resemble a network or a tree, with layers of branches signifying varying levels of detail.

4. Explore topic relationships

A significant advantage of mind maps over linear notes is the ability to showcase connections between ideas. Interlinking related concepts during mind mapping enhances understanding and reveals patterns that might remain undiscovered with conventional note-taking. Consider drawing arrows or dotted lines to represent processes and dependencies or simply show how one idea complements or contradicts another.

5. Add colours and graphics to your mind map

The human brain is wired to respond well to visuals. By introducing colour coding and adding graphics, you’re beautifying your mind map and enhancing its effectiveness. While different colours can represent themes, importance levels or simply help differentiate between various branches, graphics serve as visual aids to assist quick memory recognition and retention.

What Are the Benefits of Mind Mapping?

By incorporating a mind map into your learning and creative endeavours, you’re unlocking a host of cognitive benefits, empowering you to think clearer, understand deeper, and innovate better. The following section discusses the benefits you can gain with mind mapping.

Enhances analysis
and understanding

Transform a mountain of information into a mind map to actively dissect and organise data hierarchically. By categorising and connecting ideas with mind mapping, information is laid out in a format that mirrors how your brain works to make it easier to analyse relationships and the bigger picture. This spatial and relational arrangement allows for more profound insights and helps you see connections you might otherwise miss.

Improves comprehension

As you use a mind map to explore topics and subtopics, you’re not just passively jotting down points; you’re processing and placing them in context. This active task of organising and contextualising bolsters comprehension as the brain finds it easier to grasp and remember information when linked with spatial relationships, as seen in a mind map.

Stimulates creativity

Creativity often feels like a spark, an elusive force that comes and goes. However, mind maps can serve as kindling to this creative flame. By laying out all your ideas visually, you can see gaps, overlaps, and potential avenues for innovation that lead to unexpected connections and prompt fresh insights and solutions. The unrestricted format of a mind map encourages free thinking, allowing your ideas to flow without the constraints of linear thought.

Start mind mapping with Ortus Draws

Not only does mind mapping facilitate a deeper engagement with ideas, but it also serves as your visual bridge between linear thinking and expansive creativity. It’s a transformative process that elevates your thoughts from mere concepts to visually stimulating structures. 

But like any craft, your chosen tools can make all the difference. Get expert designs and valuable insights from Ortus Draws. Whether diving into live sketchnoting, seeking impactful graphic illustrations, or aiming to captivate with video animations, Ortus Draws ensures that your ideas aren’t just presented; our team builds a mind map that resonates, inspires, and leaves an indelible mark. Get in touch with our talented artists today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

The Beginner's Guide to Mind Mapping

The Beginner’s Guide to Mind Mapping

The Beginner’s Guide to Mind Mapping 1200 900 ORTUS DRAWS

In a world overflowing with information and distractions, the human brain often feels like a browser with too many tabs open. Thankfully, mind maps offer a visual medium to organise concepts and ideas to help you streamline your thoughts, declutter your mind, and set your creativity on a clear path.  

Whether you’re a student trying to grasp complex concepts or a professional planning a project, mind mapping is the compass you need to navigate possibilities effectively. Learn what is a mind map, how to make a mind map, and how you can leverage them to boost productivity with our comprehensive guide below!

What is Mind Mapping?

Mind mapping is a visual tool used to represent ideas, tasks, or concepts linked to and arranged around a central topic. Its graphical nature enables users to structure and explore information in a way that’s intuitive and free-flowing.  By utilising keywords, colours, images, and spatial relationships, mind maps offer a comprehensive overview of complex topics.

Knowledge made visual

How to Create a Mind Map in 5 Easy Steps

Remember, there’s no one-size-fits-all method to mind mapping. Your mind map is a reflection of your unique thinking process. Building your first mind map might seem daunting. But with these 5 easy steps, you’ll be able to creatively visualise concepts and ideas!

1. Choose your central idea
or topic

Start by identifying the primary theme or subject you want to explore with a mind map. Place this central idea in the centre of your page or digital canvas. You can write a single word or a phrase or even draw an image that represents the topic.

2. Brainstorm subtopics 

Think about the main components, categories, or aspects of your central idea. As thoughts pop up, draw branches radiating outward from the central topic to represent its relationship to your central idea. Label each branch with a keyword or short phrase that represents that subtopic.

3. Expand with related ideas

For each subtopic, consider more specific details, examples, or related concepts. Create smaller branches stemming from each subtopic and label them. The mind map structure will begin to look like a tree, with the central idea as the trunk and the various thoughts as branches and sub-branches.

4. Utilise colours and images

Engage both sides of your brain by adding a splash of colour to differentiate branches or to emphasise specific points. Incorporate images, symbols, or doodles wherever relevant. Doing so not only makes your mind map more visually appealing but also aids in memory retention.

5. Review and refine

Once you’ve laid out your initial thoughts, take a moment to review. Are there connections you missed? Maybe there are areas that could be expanded further or branches that might be better grouped together. Get creative, and feel free to rearrange and refine your mind map as needed.

Mind Mapping Techniques

Transform simple sketches and ideas into cognitive tools with mind mapping. Here are a few simple techniques you should consider to make the most out of mind mapping:

Harness Visual Power

Embrace the full spectrum of colour to differentiate topics or group ideas to evoke specific thoughts or responses with your mind map. Go beyond basic circles and lines and incorporate varied shapes to denote different ideas or priorities. And instead of lengthy sentences, encapsulate your ideas in potent keywords or images to ensure clarity and impact.

Deep Dive with
Branch Integration 

Explore multi-layered concepts with confidence by extending your primary branches into secondary or even tertiary offshoots. This structured layering of mind mapping allows you to break down intricate ideas into comprehensible, bite-sized portions to make complex knowledge and concepts accessible to readers.

Optimise Flow and Hierarchy

Give direction to your thoughts using arrows or varying branch thickness to indicate the flow or importance of your mind map. Structure your mind map hierarchically by placing pivotal concepts close to the centre to ensure a natural visual progression of thoughts from core ideas to nuanced details.

Personal and Professional Mind Mapping Applications

Discover how a mind map can be a powerful tool in revolutionising both your personal and professional life with the section below.

Using mind maps to
boost memory and recall

With mind maps, you visually structure information to make details and information inherently more memorable. The colours, shapes, and spatial relationships visualised on your mind map significantly enhance memory recall to make revisions or presentations a breeze.

Mind maps for enhanced learning

Mind maps help break down vast information and unexplored concepts into digestible pieces of information. By creating connections between topics, you not only understand the material but also see the big picture, which aids in a holistic and personal learning experience.

Mind mapping for goal setting and achieving objectives

For personal goals or professional targets, mind mapping lays out a clear visual plan. By mapping out the steps, strategies, and resources, you get a bird’s eye view of your path that makes the journey to achieving your objectives more tangible.

Mind mapping for problem-solving and decision-making

Decisions often come with various influences and potential outcomes. Maximising mind maps to lay these factors out helps you weigh your options, visualise consequences, and arrive at informed choices.

Mind mapping for project planning and management

One primary reason projects can seem overwhelming is the multitude of tasks involved. Mind maps allow you to break these tasks into sub-tasks and even further into individual steps or requirements. You can also consider creating a section or branch dedicated to potential risks and ensuing mitigation strategies to be better prepared to tackle any unforeseen challenges.

Collaborative mind mapping
for team projects

Enhance team synergy by co-creating mind maps. Collaborative mapping ensures everyone’s on the same page, facilitates brainstorming, and promotes the integration of diverse perspectives that leads to well-rounded project outcomes.

Mind mapping for creative writing and content organisation

For writers and content creators, mind maps can be the scaffold to structure ideas, plot points, character developments, or article sections. By visualising the flow of each aspect, you can craft coherent narratives or comprehensive content pieces.

Creating a Mind Map
With Ortus Draws

Navigating the digital landscape of today demands more than just words; it calls for vivid visuals that engage, explain, and inspire. With a mind map, you can make the most out of conceptual visuals to ensure valuable conversations, effective communication, and collaborative engagement. 

Mind mapping

Take it a step further by incorporating compelling designs for your mind mapping techniques. Learn more expert advice and insights about how to create a mind map with Orus Draws! Our offerings—live sketchnoting that captures real-time insights, detailed graphic illustrations, and engaging video animations—seamlessly blend the structured beauty of mind maps and visually captivating designs with your personal touch. Contact us and make the most out of mind mapping today!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

How to Use a Mind Map in Product Design

How to Use a Mind Map in Product Design

How to Use a Mind Map in Product Design 1200 900 ORTUS DRAWS

As you navigate the fascinating world of product design, you may need a tool that can capture and organise concepts, ideas, and complex tasks. Enter the mind map—a powerful tool that can streamline your creative process and ensure that you remain on track and make the most of your brainstorming sessions.

Whether you’re a seasoned product designer or a creative enthusiast eager to explore more of the product design sphere, this blog sheds light on the valuable insights you can maximise to harness the full capacity of mind mapping techniques and bring your ideas to life!

When Should You Use
Mind Maps in the
Product Design Process?

Mind maps can be helpful throughout various stages of the product design process, from research to presentation. As you move towards design, prototyping, and testing, mind maps can guide the structuring of the product design by producing a layout of the user interface elements and document feedback to aid in recognising patterns that inform necessary adjustments.

In all, the versatility of mind maps allows its features to be adapted to suit your preferences and the unique needs of your project.

Mind mapping sample

How Can Mind Mapping Help the Design Thinking Process?

Mind maps support the first two stages of design thinking: empathising and defining. With a mind map, designers can gather insights about user needs, behaviour, and pain points, then categorise and analyse the collected information in a visually clear and structured manner. Investing time and effort in creating a mind map helps convert abstract concepts into tangible ideas and fosters a deep understanding of the problems at hand.

As product design thinking is an iterative process, the flexibility and adaptability of mind maps make them an ideal aid to boost efficiency. A mind map is also instrumental during design thinking by allowing the free flow of thoughts that help designers connect different ideas, spot relationships, and identify patterns that might otherwise remain unnoticed.

How Can Mind Maps Help in the Product Design Process?

Mind maps significantly enhance product design processes by offering a structured yet flexible approach to capturing and organising ideas. Mind mapping helps encapsulate your user’s needs, pain points, and interactions in a visual and non-linear approach to establish a comprehensive understanding of the problem space and form a solid foundation for effective solution development.

How to Create a Mind Map for Product Design
in 6 Easy Steps

The step-by-step tutorial in the following section provides you with the insightful knowledge and valuable tools needed to construct a practical, clear, and compelling mind map to streamline your product design processes.

1. Decide which product state
you want to map

Start by pinpointing the product state you wish to focus on. It could be a current product that needs improvement, a new idea you’re fleshing out, or even a competitor’s product you want to understand better. Doing so helps you anchor your mind map and remain focused on the objective you wish to achieve.

2. Start with a central topic 

Your mind map should begin with a central topic representing your product’s core or the main idea you’re exploring. This could be the product name or a key feature. From there, you can start branching into smaller subtopics representing different aspects of your offering and product design.

3. Consider both regular
and edge cases

While mind mapping your ideas, remember to consider both typical use cases and less common edge cases. Regular cases, also known as ‘happy paths,’ refer to users’ most common paths while using your product. In contrast, edge cases represent exceptional or extreme scenarios that may occur when users interact with your product. Preparing for any case possible ensures that your product design is well-rounded and can handle a variety of user interactions.

4. Highlight critical paths

As your mind map expands, specific courses or ideas may emerge as particularly crucial. Emphasise these paths as they could showcase significant user tasks, essential features, or critical user pain points that must be addressed. By visually identifying essential paths, you create a visual guide for your team to understand which aspects of the product design must be prioritised.

5. “Read” your mind map

Once your mind map is created, take a moment to step back and ‘read’ it. This review will help you spot gaps or areas needing more exploration. It can also help you identify connections between ideas you might have overlooked initially. 

Remember, a mind map is a dynamic tool, so don’t be afraid to make adjustments or add annotations as you review it. Your mind map should evolve as your understanding and ideas grow, making this review phase an ongoing process.

6. Don’t limit yourself

Finally, remember that a mind map is a tool for exploration. Refrain from limiting yourself to the first ideas that come to mind. Be open to expanding and revising your mind map as new ideas and insights arise. The more flexible and open-minded you are, the more fruitful your mind mapping exercise will be.  

Ortus Draws for
Business Mind Mapping

A mind map in product design is a powerful way to organise thoughts, visualise complex ideas, and foster creative solutions. This tool, combined with a clear process, helps turn your abstract concepts into tangible, successful products. But to truly leverage the potential of visual thinking, having the right tools at your disposal is essential. That’s where Ortus Draws comes in. 

Mind mapping

Our comprehensive offerings, including live sketchnoting, graphic illustrations, and video animations, can streamline your product design process to make it more efficient, engaging, and innovative. In a world where visual content reigns supreme, Ortus Draws equips you with the tools to stay ahead of the curve, making your product design process practical and enjoyable. Contact us today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

What Is Mind Mapping and How Can It Help Your Business Grow?

What Is Mind Mapping and How Can It Help Your Business Grow?

What Is Mind Mapping and How Can It Help Your Business Grow? 1200 900 ORTUS DRAWS

In today’s rapidly evolving markets and ever-growing data, it is essential for your organisation to adopt methodologies that not only streamline processes but also support your innovation and creativity. With this, mind mapping is increasingly becoming a cornerstone in the strategic planning and decision-making process within leading organisations across the globe.

Utilising a mind map facilitates your creativity, serves as a conduit for improved decision-making, and provides an innovative medium that enhances overall communication within your team. Learn the concept of mind mapping, its practical applications, and, most importantly, how it can serve as a catalyst for your business’s growth with the blog below!

How Can Mind Maps Help Your Business Grow?

Learn how mind mapping, as a tool, can play a pivotal role in accelerating your business’s growth with the various techniques you should consider listed in the following section. 

Mind mapping event

Boost productivity

A mind map creates a visual overview of complex tasks by breaking them down into manageable components. This approach enables you to see the ‘big picture’ and specific details simultaneously for better prioritisation and execution. By doing so, mind mapping helps you avoid getting lost in a sea of information and stay focused on achieving your business goals.

Develop deeper critical
thinking skills

The visual nature of a mind map challenges the brain to see connections, opportunities, and risks that might not be apparent in linear thinking. Examining ideas from various angles allows you and your team can make more informed decisions, mitigate risks, and seize opportunities that might otherwise have been overlooked.

Improve creativity with
visual thinking

Leveraging the radiant, non-linear structure of a mind map that mimics the way our brain naturally works enables your team to get more creative and innovative. Maximising out-of-the-box ideas fuels your product development efforts and helps your business stay ahead of the competition.

Enhance memory retention

Mind mapping helps improve memory retention and recall by turning monotonous information into colourful, memorable, and highly organised diagrams. By transforming complex data into a colourful and structured visual format, a mind map creates a visual summary of the important information you’ll need.

Foster deeper team collaboration

Mind maps transform a group of individual contributors into a cohesive, collaborative team by offering a universal platform where everyone’s thoughts can be visualised and intertwined. Investing time and effort in creating a mind map leads to better understanding, more effective communication, and, ultimately, deeper collaboration within your team.

5 Ways to Use Mind Mapping for Business Growth

Now that you have explored the benefits that mind mapping can bring to your business, here’s a look at 5 practical ways to leverage this powerful visual tool in driving growth for your business.

1. Develop a business roadmap with mind mapping

Create a clear and organised overview of your business vision by plotting your company’s objectives, strategies, and key performance indicators (KPIs) within a mind map. Creating a graphical representation allows your team to easily identify the relationships between different goals and tasks.

2. Utilise a mind map to efficiently manage a meeting 

Mind maps transform the way you conduct and manage meetings by creating a visual guide that keeps your team members focused and productive. Consider outlining the meeting’s agenda, key discussion points, and action items to help attendees in following the discussion more easily and understand the context of decisions. 

3. Foster effective brainstorming sessions with a mind map

Brainstorming, which may traditionally involve a flurry of suggestions flying around a room, can sometimes be an unstructured process. With mind mapping, every idea generated gets its rightful place on the canvas. A mind map provides a visual platform where all team members contribute their thoughts and see how these ideas connect, interact, and synergise with others. 

4. Maximise project planning by creating a mind map

Utilising a mind map during your project planning processes allows you to simplify and streamline complex projects into smaller, manageable tasks to clearly show the relationship and dependencies between different activities. Doing so provides a bird’s eye view of every project, capturing everything from the primary objectives to the minute details.

5. Leverage mind mapping to improve customer experiences 

Mind mapping provides a visual depiction of your customer’s buying journey by helping you understand the various touchpoints and interactions customers have with your business. Consider utilising a mind map to organise customer feedback and other data that can highlight patterns, trends, and potential areas for improvement within your customer journey.

Mind mapping sample

Elevate Your Business Performance with Ortus Draw’s Mind Mapping

The ability of mind maps to simplify complex concepts and visually depict ideas makes it a powerful tool in any business leader’s arsenal. When used effectively, a mind map can lead to significant strides in your business’s performance, understand intricate relationships, and devise strategic plans—all of which are crucial for business expansion in today’s fast-paced world.

However, implementing and mastering new strategies, such as mind mapping, often requires more than just theoretical knowledge. It requires discussion, shared experiences, and the opportunity to learn from other businesses facing similar challenges. This is where Ortus Draws provide immense value.

At Ortus Draws, we specialise in transforming complex ideas into engaging, easy-to-understand visual formats. Whether it’s live sketchnoting, graphic illustrations, or video animations, we are committed to helping your business harness the full power of visual knowledge sharing. Get in touch with us today to explore how we can help your business grow with mind maps!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

How Do Mind Maps Help in Marketing?

How Do Mind Maps Help in Marketing? 1200 900 ORTUS DRAWS

Mind maps are visual, intuitive representations of your ideas that streamline developing, managing, and executing marketing campaigns. Incorporating a mind map in your marketing arsenal allows you to strategically approach and logically construct your ideas in a comprehensive yet digestible way.

As an easy-to-use tool for strategic thinking and planning, mind mapping has revolutionised how businesses like you market products and services. Read on to learn how mind mapping helps your business generate more innovative marketing strategies to reach greater heights!

Mind Maps in Marketing:
A Strategic Approach

Dealing with marketing campaigns often involves dealing with complex information and a myriad of ideas. With mind mapping, you’ll be able to generate new and practical ideas to fuel your business. Explore the creative and strategic benefits of using a mind map for your marketing efforts in the section below.

mind map sample

Harness creativity through
mind mapping techniques

In marketing, creativity catalyses innovation. However, ideas can become tangled in a web of thoughts, making it challenging to see the bigger picture. Placing your main idea at the centre of a mind map and branching out with related concepts allows you to visually organise your thoughts, recognise patterns, and forge new connections.

Enhance marketing campaign planning and execution
with mind maps

Using a mind map enables you to outline each component of your campaign and creates a visual guide that gives an overview of your marketing plan at a glance. Doing so promotes a streamlined workflow, encourages collaboration, and ensures all facets of your campaign are interconnected and aligned with your marketing objectives.

Utilise mind maps for competitive analysis and market research

Leverage a mind map to gain a comprehensive view of your industry. In doing so, you’ll be able to dissect complex market data, depict your competitors’ strengths and weaknesses, and identify gaps and trends in the market to position your business advantageously.

Benefits of Mind Maps
in Marketing

Mind mapping offers an intuitive visualisation of your ideas to support and supply your marketing efforts. Read below to learn how to make the most of a mind map.

Improved clarity and visualisation of
marketing strategies

Mind mapping enables you to visually outline your marketing strategy, starting with a central idea and branching out into subtopics and related points. This visualisation process provides a structured, coherent, and visually compelling bird’s-eye view of your strategy to enhance clarity in your marketing objectives and enable you to identify any gaps or areas of improvement.

Enhanced collaboration among marketing teams

A mind map is a common platform for team members to share ideas, strategies, and collaborate. The visual nature of mind maps makes it easy for everyone in your team to understand the process, contribute their input, and see how their work fits into the bigger picture to foster a collaborative environment of mutual understanding.

Efficient planning with a structured approach

Mind maps help coordinate the various elements of a marketing strategy and streamline processes by providing a structured framework for planning. This logical flow enables you to visually plot each component of your campaign to help your planning process become more organised, efficient, and effective.

Practical Applications of Mind Maps in Marketing

Ready to implement the theory and integrate mind maps into your everyday marketing activities? Here are a few ways you can add mind mapping into your marketing routine:

Develop comprehensive
marketing plans

Using a mind map, you can outline the components of an effective marketing plan visually and systematically. Begin with the primary goal at the centre of your mind map and branch out to sub-goals, strategies, tactics, and KPIs. This way, you create a roadmap that paints a clear, comprehensive picture of your marketing plan to make it easier to understand, execute, and measure.

Create content marketing strategies

Content marketing is king in today’s digital landscape, and mind maps can help you confidently wear the crown. Use a mind map to brainstorm content ideas, map out your content calendar, align content with buyer stages, and more. Doing so stimulates creativity, ensures a diverse content mix, and aligns your content strategy with your overall marketing objectives.

Conduct customer persona and journey mapping

A mind map allows you to visually construct detailed customer personas—demographic information, behaviours and pain points included. Doing so helps keep the customer at the heart of your marketing efforts and outlines your journey from awareness to purchase. By mind mapping each element at every stage, you gain invaluable insights that lead to better customer experience and improved marketing results.

Improve Your Marketing Plans with Ortus Draws’ Mind Maps

live mind map

Mind mapping provides a unique blend of simplicity, clarity, and flexibility for your marketing processes. Beyond its tangible benefits, maximising a mind map also brings about a paradigm shift in your marketing approach. This shift not only enhances your strategic thinking but also drives you to create marketing strategies that are cohesive, innovative, and customer-centric.


Do more and create more with mind mapping today! Create a visually compelling mind map filled with valuable information with Ortus Draws. Our team of talented illustrators are experienced in creative video animations, graphic illustrations, and live sketchnotes to make your ideas come to life. Contact us here to get started!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Mindmapping for Marketing: What You Need To Know

Mindmapping for Marketing: What You Need To Know

Mindmapping for Marketing: What You Need To Know 1200 900 ORTUS DRAWS

Mind mapping is a technique for visually organising information or ideas, beginning with a central concept that branches out to related topics to organise thoughts and simplify complex concepts. This radiant structure allows for engaging yet detailed exploration and enhances understanding for your audiences. 

With its visually engaging nature, incorporating a mind map has revolutionised the way marketers strategise and execute marketing campaigns to generate innovative ideas, enhance workload efficiency, and encourage effective communication within teams. Learn more about leveraging mind maps for your marketing efforts with the article below!

Why Use Mind Maps Over Traditional Approaches for Your Marketing Campaigns?

Mind mapping, with its engaging visual format, offers a unique approach to planning and executing marketing campaigns, unlike traditional linear methods, such as lists and outlines. As mind maps reflect the interconnected nature of our thoughts, mind mapping stimulates creative thinking that leads to the generation of novel ideas and solutions. 

Sample of mind mapping

Mind maps allow you to display data, ideas, and the relationships between them in a colourful and captivating way. Its visual format makes comprehending complex information and seeing the bigger picture easier while still enabling you to focus on the details when necessary.

In a team setting, mind maps also serve as a ‘shared language’ that enables every member to contribute, comprehend and visualise the team’s collective thoughts. Maximising a mind map’s visual elements allows for higher team engagement and fosters more productive team meetings. 

How Are Mind Maps
Used in Marketing?

In the dynamic world of marketing, there’s a tool that could prove to be an essential part of your toolkit: a mind map. This visual form of note-taking can enhance various aspects of your marketing process. Here’s how you can utilise mind mapping in your marketing endeavours:

Brainstorming

Your mind map acts as a creative canvas that allows your team to branch out from a core idea and explore related concepts. Mind mapping allows you to visually lay out your thoughts and easily see the connections between them to inspire more innovative solutions.

Conducting meetings

A mind map serves as an interactive agenda that provides a visual overview of your discussion points and ensures that all topics are covered to make meetings more engaging and productive. Mind mapping also serves as a live document where decisions can be recorded, tasks can be assigned, and the next steps can be outlined, all in an easy-to-follow format.

Presenting for clients

Presenting information to clients in a clear and compelling way is key to winning their trust and approval. A mind map, with its visual format, is a powerful tool for this purpose. It helps clients quickly grasp the key points and see how different elements of a campaign are interconnected to make your presentation more persuasive and memorable.

Managing projects

In managing complex marketing projects, creating a mind map can offer a clear, organised visual overview of your campaign—including mapping out objectives, strategies, and deadlines. By visually tracking progress and tasks through a mind map, you can identify potential challenges or bottlenecks early to ensure smoother execution of your projects.

Designing a website or an app

Mind maps are also instrumental in creating a clear, user-friendly sitemap that visually depicts how different pages or features are related and structured. This not only facilitates the design process but also leads to a more intuitive end-user experience.

Strategising marketing plans

A mind map helps you map out and visualise your marketing goals, tactics, target audiences, channels, and key performance indicators. Incorporating a mind map lead to a more comprehensive and well-rounded strategy that ensures all aspects are considered, potential gaps are identified, and improvement areas are highlighted.

When Should You
Use Mind Maps?

In the following section, you’ll be able to explore how the use of a mind map can be an exceptional tool in streamlining your processes and enhancing your outcomes.

When you’re generating ideas

Mind mapping helps you explore and branch out from a central idea in a visual format, leading to more original and diverse thoughts. As ideas pop up, you can add them to the appropriate branches to keep your concepts organised and stimulate further ideas—as you can see connections and possibilities that might have been missed during linear brainstorming sessions.

When you’re learning
new information

In the ever-evolving world of marketing, you’re continuously exposed to new information, such as consumer behaviours and market trends. Mind mapping helps organise every piece of data effectively by placing each piece of information in its own branch. Interconnecting concepts creates a visual map of knowledge that’s easier to understand, remember, and recall when needed.

When you’re writing a report

Mind maps can streamline the process of creating marketing reports by carefully organising data, insights, and findings into a coherent narrative. Structuring enables you to visualise the report before you write it to ensure a logical flow of information. Doing so also helps identify any gaps in your data or arguments to help you address them before finalising the report.

When you’re preparing
for a public speech

Mind maps, with their inherent structure, provide clarity when preparing a speech or a presentation feels overwhelming. Outlining the key points of your speech as major branches stemming from the central idea and adding smaller branches for supporting details or data points to structure your speech in a coherent, logical flow that makes it easier to deliver and more engaging for your audience.

When you’re facilitating training

Mind maps provide a visual breakdown of your training content by emphasising key learning objectives, concepts, examples, and activities in each branch. Creating an organised structure keeps your training session on track and ensures thorough coverage of all topics while still fostering an environment filled with understanding, engagement, and information retention.

Maximising the various uses of a mind map in your marketing tool kit provides a visually engaging and intuitive structure that fosters creativity, promotes understanding, and ensures thoroughness for every task. As we continue to navigate the ever-evolving landscape of marketing, mind maps could well be the tool that keeps us one step ahead. 

Mind mapping sample

Embrace mind mapping to unlock a new dimension in your marketing strategy by gaining valuable insights and expert designs about designing your own mind map with Ortus Draws’ talented team of artists! Contact us here today to learn more.


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!