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Maximising business mind mapping | Ortus Draws

Elevating Your Business Performance with Mind Maps

Elevating Your Business Performance with Mind Maps 1200 900 ORTUS DRAWS

In the bustling business world, staying organised, innovative, and ahead of the curve requires constant effort and personalised strategies. With countless ideas bombarding our minds and an incessant stream of tasks demanding our attention, the ability to visualise, categorise, and streamline thought processes is invaluable.

Mind mapping has revolutionised the way professionals think, brainstorm, and strategise. A business mind map helps weave concepts together and illuminate the path from problem to solution. Explore how mind mapping transforms your business thinking from linear to limitless with the article below!

Maximising business mind mapping infographic | Ortus Draws

What is a Mind Map?

A mind map is a visual tool used to represent ideas and concepts branching out from a central theme. Mind mapping mimics the natural flow of thoughts to help brainstorm, plan, and organise information. Each branch can have sub-branches, illustrating the relationship and hierarchy of ideas. The intuitive structure of a mind map makes complex data digestible, promoting creativity, clarity, and efficient memory recall.

9 Ways to Use Mind Maps
for Businesses

As you strive to elevate your business performance, consider the versatility and impact of a mind map. Here are 9 ways you can seamlessly integrate mind mapping into your processes and operations:

1. Capture and consolidate key ideas

Before diving deep, start with a bird’s-eye view. Use a mind map to jot down and capture pivotal points during a brainstorming session or a seminar. This practice allows you to see the bigger picture and identify patterns or gaps between industry concepts or issues.

2. Generate innovation

Using the information you’ve consolidated through mind mapping, branch out into innovative solutions or products. By visually connecting related ideas, you often stumble upon fresh, unexplored territories that emphasise your Unique Value Proposition (UVP) and set your business apart from the competition.

3. Solve critical issues

When faced with challenges, lay out the problem and its facets on a mind map. This process helps dissect the issue and makes pinpointing root causes more straightforward and devising strategic solutions more effective. Mind mapping challenges also allow you to view every aspect from different perspectives, allowing for a more holistic and informed decision. 

4. Plan meetings effectively

Instead of conventional agendas, consider leveraging a mind map. Not only will it ensure you cover all topics, but it will also provide a clear flow of the meeting. A mind map created for business meetings ensures that every team member has a clear grasp of the agenda and that discussions are productive.

5. Present ideas cohesively and coherently

When pitching to stakeholders or teams, use a mind map to structure your presentation. Doing so ensures you convey your points logically. Mind mapping your ideas and concepts makes it easier for your audience to follow and engage further for more productive business sessions.

6. Creating buyer personas

Understand your target audience better by laying out their characteristics, needs, and behaviors in a buyer persona mind map. This visual representation can help your marketing and sales teams effectively align their strategies with your offerings.

7. Develop an information dashboard

Design a mind map dashboard for a holistic view of vital industry metrics, trends, or updates. This comprehensive snapshot can be invaluable in ensuring you are informed in strategising business decisions and developing efficient marketing plans. Doing so also creates a valuable information resource that your team can refer to for enhanced productivity.

8. Manage projects systemically

Oversee projects by mind mapping out tasks, deadlines, and responsibilities. Such a systemic approach ensures you stay on track, anticipate hurdles, and allocate resources efficiently. This proactive approach ensures that the entire team understands their roles and the overall project trajectory, leading to more synchronised efforts.

9. Outline business reports

Instead of sifting through pages of data, summarise critical findings, insights, and recommendations in a mind map. It makes the data digestible and actionable, ensuring stakeholders can quickly grasp the essentials. Mind mapping a visual summary can accentuate critical points, making discussions more focused and leading to decisive actions.

Elevate Business Mind Mapping With Ortus Draws 

Mind mapping is a dynamic instrument that can catalyse business growth and efficiency. Visualising connections, simplifying complexities, and organising thoughts open doors to innovative solutions, more transparent communication, and enhanced operational performance. Consider integrating this powerful tool into your strategies not only to meet but also to exceed your objectives.

In the ever-evolving world of business, the ability to visually represent ideas and information is essential. Ortus Draws, with our live sketchnoting, graphic illustrations, and video animation services, transform communication into captivating and impactful experiences. Accelerate your business growth to greater heights with Ortus Draws and our suite of visual tools. 

Get in touch today and start your journey towards sustainable business success with our professional team of artists!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Unlock Business Growth: 6 Practical Ways to Maximise Mind Mapping in Business

Unlock Business Growth: 6 Practical Ways to Maximise Mind Mapping in Business 1200 900 ORTUS DRAWS

While many tools and techniques are available to explore the growth and potential of your business, one often underestimated approach is mind mapping. A mind map goes beyond linear note-taking or hierarchical planning, creating a more comprehensive and flexible way to manage information, brainstorm ideas, and solve complex problems.

Read on below to discover the 6 practical ways to leverage the art and science of mind mapping to chart a course towards unparalleled success in your business ventures!

What is a Mind Map?

A mind map is a visual tool that represents ideas and concepts branching from your central idea or concept. It mimics the brain’s natural way of thinking, allows for expansive thought, and enables a holistic view of complex subjects. Using graphics, colours, and branches, mind mapping fosters collaborative brainstorming, data organisation, and innovative problem-solving by illustrating relationships among your business concerns.

6 Practical Applications of Mind Maps for Boosting Your Business

The visual nature of a mind map enables teams to see the bigger picture to help dissect complex problems and potential pathways for innovation and guide a team towards actionable solutions and new growth avenues. Explore 6 ways you can integrate creative mind mapping to give your business the competitive edge it needs with the following section.

1. Project planning and brainstorming

Mind mapping helps you consolidate the various elements of strategising a project into a cohesive plan. Start with your main goal in the centre and branch out into tasks, deadlines, and team roles. Creating a mind map clarifies every aspect of your project and makes it easier for your team to maximise collaboration and creativity during brainstorming sessions

2. Meeting management

Tired of unproductive meetings? Use a mind map to plan the agenda and to capture the main points and action items during the meeting. A visual layout makes it easier for everyone to follow along and understand how each topic relates to the objective. After the meeting, the mind map is an efficient summary that can be referred back to or shared among team members.

3. Organizational chart

Understanding your company’s structure can be complicated, especially as it grows. Create an organisational mind map that starts with the top-level management and branches out to different departments and roles. This visual approach clarifies reporting relationships and identifies potential bottlenecks or areas for restructuring, which is crucial for business scalability.

4. Marketing personas

To know your customer is to grow your business. Crafting marketing personas through mind maps offers profound insights. Begin with a basic customer profile at the centre of your mind map, then branch into their needs, preferences, and pain points. Link the information you gathered to potential products, services, or content that meet these needs to make your marketing campaigns more targeted and effective.

5. Improving customer experience

Use mind mapping to lay out every touchpoint a customer interacts with in their journey with your business to guide you in refining the customer experience, a critical factor in business growth. With a mind map, it’s easier to spot areas for improvement. Perhaps the check-out process on your online store is more complicated than it needs to be, or your after-sales support could be more accessible.

6. Website design

Your website is often the first point of contact between your brand and potential customers. A mind map can help you structure your website in a user-friendly manner. From the homepage at the centre of your mind map, branch out into different categories, sub-pages, and other elements like calls-to-action to aid in the design phase and ensure your website serves its purpose effectively.

4 Reasons You Should
Elevate Your Business Plan
with a Mind Map

A mind map is a valuable tool that helps you and your team navigate the complexities of modern business to make the journey successful, more meaningful and engaged. Here are 4 more reasons why you should consider incorporating mind mapping into your business arsenal:

1. Boost productivity and creativity

In today’s business environment, multitasking and quick decision-making have become the norm, but they often lead to stress and errors. Organising your thoughts in a mind map enables you to see a broader picture without losing sight of the details. This clarity streamlines your decision-making to enhance your creativity in finding solutions quickly and even stumble upon innovative ideas that might have remained buried in linear, traditional note-taking methods.

2. Develop critical thinking

Critical thinking is not just about finding answers but asking the right questions. A mind map lets you explore multiple facets of a problem or an opportunity. You can scrutinise relationships between various elements, weigh pros and cons, and forecast outcomes—all in one visual space. This 360-degree view of a mind map forces you to think critically, helping you make well-informed decisions that can set your business on a path to sustained growth.

3. Enhance memory retention

Information overload is real, and it can hamper productivity and decision-making. Mind mapping can counter this by boosting memory recall and retention with visual cues and a hierarchical structure. Whether remembering critical data from a client presentation or internalising the steps for a new business process, a mind map can make the information stick. Better memory means fewer mistakes and faster execution, which is essential for any growing business.

4. Improve team collaboration

Effective and efficient collaboration is easier said than done. However, with a mind map, your team members can see the exact comprehensive visual representation of a project, strategy, or problem to understand their individual roles and how they fit into the larger scheme better. Mind mapping fosters a collective understanding to help prevent misunderstandings and conflicts. 

Explore the Use of Mind Maps
for Business Growth
With Ortus Draws

In the fast-paced, ever-evolving business world, staying ahead requires more than just hard work and luck. It demands intelligent strategies and innovative tools that can genuinely make a difference. Thankfully, mind mapping enables you to chart your goals and pathways visually. With a mind map, you’re not just drawing lines and bubbles; you’re sketching the blueprint of your future success.

If you’re looking to take your mind mapping to the next level, consider partnering with Ortus Draws! Our team of talented artists offer visual services, such as live sketchnoting, graphic illustrations, and video animations, to add a professional touch and enhanced visual appeal to your brainstorming and business strategising sessions. Transform your ideas into compelling visual stories with Ortus Draws today!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Mind Maps for Business Management

Mind Maps for Business Management 1200 900 ORTUS DRAWS

Navigating the complexities of business management requires practical tools for organisation and strategy. While traditional methods often fall short, mind mapping offers a dynamic, visual tool that enables you to organise information more intuitively, helping you see the ‘big picture’ without losing sight of the crucial details.

Explore how a mind map can optimise various aspects of business management and help boost your business to greater heights with the blog below!

Mind map sample

What Is A Business Mind Map?

A business mind map is a visual tool that helps organise, analyse, and present complex business information in an intuitive and accessible format. Using a central topic as the starting point, related ideas, tasks, or data points branch out in a hierarchical structure, allowing for easy navigation through layers of information.

A mind map enables quick identification of connections between various elements, making them ideal for brainstorming, planning, and problem-solving. Employed in contexts like marketing, project management, and risk analysis, business mind maps offer a dynamic way to capture, explore, and communicate ideas to enhance your company’s efficiency and effectiveness.

Top 10 Examples
Of A Business Mind Map

When it comes to boosting your business management efficiency, mind mapping helps you visualise complex data and tackle multifaceted challenges in your business. But you might wonder, “What type of mind map can help me and what I want to do?” The section below breaks down the 10 examples of a business mind map to guide you toward growth and success.

1. Industry Analysis Mind Map

Discover and analyse your industry’s key players, market trends, and competitive advantages by mind mapping the data you’ve collected from your industry analysis. With this foundational guide, you can identify gaps in the market that your offerings can solve and find unique angles to grow your business further.

2. Brainstorming Mind Map

Mind mapping the ideas and concepts discussed during a meeting is a real-time canvas that helps ensure that every thought, no matter how out-of-the-box, is captured and can be later organised into actionable steps. Aside from igniting creativity, creating a mind map with your team develops collaboration and effective communication that foster effective teamwork.

3. Problem-Solving Mind Map

List the challenges, possible solutions, and evaluation criteria your team faces with a mind map to bring diverse perspectives into solving complex problems. Sharing a digitised version that is easily updated and reorganised with your team fosters collective problem-solving to arrive at well-rounded solutions and keep everyone in the loop in business matters.

4. Decision-Making Mind Map

With a decision-making mind map, your team can lay out options, potential outcomes, and assessments about a specific challenge to acquire a comprehensive ‘bird’s eye view’ and arrive at more informed decisions. Taking the extra effort to mind map these elements is also an excellent way to encapsulate various perspectives in one view to present to stakeholders.

5. Marketing Strategy Mind Map

Mind mapping your overarching marketing goals into actionable plans with a marketing strategy mind map ensures every team member understands their role in achieving success.  Doing so also serves as a quick reference guide throughout the campaign to help align team members at every stage.

6. Digital Marketing Campaign Mind Map

Mind mapping your digital marketing campaign efforts enables you to detail objectives, platforms, metrics, and timelines to ensure your team members’ alignment and measure performance against initial goals. Its visual layout facilitates easier reporting to stakeholders as these mind maps effectively summarise Key Performance indicators (KPI).

7. Project Management Mind Map

Juggle various project elements with ease with a mind map that serves as a living document, allowing you to adapt to changes without losing sight of your project’s objectives. Mind mapping every stage and element of a project is especially invaluable for remote teams, ensuring everyone has access to the same project information regardless of location.

8. Time Management Mind Map

Master your minutes and seize your work day by mind mapping your daily tasks. Not only does a mind map help you organise and prioritise your responsibilities, but it is also easily shared with your team to foster a collective understanding of time priorities and project deadlines. A mind map for freelance or gig workers also helps manage multiple projects concurrently.

9. Risk Management Mind Map

Identifying and understanding potential risks, their severity, and countermeasures is critical in navigating uncertainties. Regularly updating your mind map ensures that your operations are always prepared. Sharing it with relevant departments can also create a culture of collective responsibility for risk management.

10. Training Process Mind Map

Prepare your team for success by mapping out training modules, learning objectives, and critical competencies. Sharing your mind map with trainees helps them understand what to learn and why they’re learning it to boost retention rates and their active involvement in what your business aims to achieve.

Create A Mind Map
with Ortus Draws

Mind maps are essential for teams aiming to achieve sustainable business growth by offering a unique way to visualise and manage complex information. Mind mapping serves as a game-changer in providing a more streamlined, effective, and engaging way to navigate the complexities of modern business.

However, the real magic happens when you pair this timeless technique with innovative technology. Ortus Draws elevates the concept of mind mapping by providing tailored solutions like live sketchnoting, detailed graphic illustrations, and engaging video animations to enhance your business mind maps and make them more interactive, amplifying your business’s problem-solving and communication capabilities.

Complexity in business is a given, but with a mind map and Ortus Draws, confusion becomes optional. Ready to take your business to new heights? Contact us today to get started on your mind mapping journey with one of our talented artists!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

13 Expert-Approved Strategies to Enhance Your Mind Mapping Techniques

13 Expert-Approved Strategies to Enhance Your Mind Mapping Techniques 1200 900 ORTUS DRAWS

Mind mapping has evolved since its inception, influenced by technological advancements, cognitive science research, and user innovations. Today, a mind map is more than just scribbling circles and lines on a piece of paper; it involves an array of strategies and approaches designed to maximise cognitive understanding and output.

A mind map is a versatile tool that can help you organise your thoughts, brainstorm ideas, and visualise complex systems. However, as with any tool, the efficacy of mind mapping is significantly influenced by the mastery of the techniques involved. The blog below curates a list of 13 proven strategies that will elevate your mind mapping skills to the next level.

13 Expert Tips to Improve Your Mind Mapping Skills

Enhance the quality of your mind maps and your organisation of complex topics and projects with the 13 techniques to improve your mind maps listed in the following section.

1. Start with a clear purpose

Before you start creating a mind map, ask yourself: “What’s the primary objective of this mind map?” Having a clear goal will guide your mind mapping process, ensuring that each branch and node is aligned with your larger mission. Making an effort in this crucial step enables a targeted focus to make your mind map more effective and easier to navigate.

2. Use mind mapping software

Gone are the days when mind maps were limited to sketches on paper. Nowadays, various mind mapping tools offer incredible features such as cloud storage, real-time collaboration, and built-in templates. Various mind mapping software take your mind map to the next level by making it more flexible, shareable, and presentable.

3. Keep it simple

The best mind map isn’t necessarily the most complicated one; in fact, simplicity often leads to clarity. Try to limit each node to one or two words and avoid the temptation to clutter your mind map with excessive details. Remember, the goal is to create a visual representation that can be easily understood and referenced.

4. Use images and symbols

A picture is worth a thousand words, and in mind mapping, this adage holds true. Utilising images, icons, or symbols can make your mind maps more memorable and easier to comprehend. Creative mind map visual cues act as mental shortcuts, helping you assimilate and recall information more effectively.

5. Combine words and pictures

While images are great, they are most effective when used in tandem with words. The combination of verbal and visual elements enhances cognitive processing and makes your mind map more comprehensive. Consider pairing each branch’s keyword with a relevant icon or image for maximum impact.

6. Consider colour coding

Colour can act as another layer of organisation in your mind maps, making distinguishing between different sections, ideas, or priorities easier. Use colours consistently to indicate relationships or hierarchies. For instance, you could use one colour for main topics and another for subtopics or use different shades to indicate the importance of various nodes.

7. Experiment with different structures

Who says mind maps have to be radial? While the traditional mind map format is effective, you might find that other structures like flowcharts or spider diagrams suit your needs better. Don’t hesitate to mix and match; the most effective mind map is the one that helps you understand the material best.

8. Organise and reorganise

One of the greatest benefits of mind mapping is its flexibility. As you gather more information or refine your understanding, don’t be afraid to move nodes around, add new branches, or even start over. This rearranging can be done effortlessly with many digital tools, allowing your mind map to evolve along with your thoughts.

9. Collaborate with others

Two heads are better than one, and this is especially true in mind mapping. Collaborating on a mind map can bring in diverse perspectives and potentially unlock new solutions or ideas. Many mind mapping software options offer real-time collaboration features, making it easier than ever to co-create mind maps.

10. Practice regularly

Like any skill, you’ll get better at mind mapping the more you do it. Try to incorporate a mind map into your regular workflow, whether for meeting notes, project planning, or study sessions. Over time, you’ll become more proficient and find new ways to utilise this versatile visual tool.

11. Incorporate mind maps into your daily routines

Why limit mind mapping to specific projects or brainstorming sessions? Consider making a mind map a consistent part of your personal and professional daily routine. Use it to outline your day, plan your week, or even summarise the books you read. The more you use your mind maps, the more natural it will become and the more benefits you’ll reap.

12. Focus on hierarchies

When you structure your mind map, emphasise creating clear hierarchies by branching out from your central idea to main points, and then to sub-points. Recognising and organising these tiers of importance when mind mapping will help you understand and remember information more effectively and present your ideas coherently.

13. Stay Flexible

Understand that no two mind maps will be the same. Mind mapping is a dynamic process, and it’s essential to remain adaptable. As new ideas emerge or relationships between concepts become clearer, be open to restructuring your mind map. This adaptability allows for growth, exploration and the ability to capture your thoughts more accurately as they evolve.

Explore Mind Mapping Templates with Ortus Draws

Mastering the art and science of mind mapping is not just about drawing circles and connecting lines; it’s about leveraging a powerful cognitive tool to unlock your full intellectual potential. By applying these 13 expert-approved strategies, you’re setting yourself up for greater clarity, creativity, and effectiveness in various facets of daily life. 

However, to truly unlock the potential of a mind map, it’s essential to have the right resources at your disposal. With Ortus Draws and our portfolio of cutting-edge visual services that range from live sketchnoting, graphic illustrations, and video animations, you can take your mind mapping skills from good to extraordinary. 

If you’re to implement these expert strategies today and elevate your mind mapping game to new heights, look no further than Ortus Draws. Our talented team of artists will elevate your mind map game and revolutionise how you think, plan, and create. Contact us today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Powerful Strategies for Creating Better Mindmaps

Powerful Strategies for Creating Better Mindmaps 1200 900 ORTUS DRAWS

Mind mapping is more than just a learning tool or a page full of spiderweb-like structures encapsulating your thoughts. Mind maps are an extension of your cognitive processes, a playground for your creative impulses, and a strategic framework for your projects and ideas. 

However, not all mind maps are created equal. You’ve probably stumbled upon mindmaps that look complicated, cluttered, or ineffective. With the strategies listed in the article below, transform your mind maps into a more organized, insightful, and powerful tool to make your everyday tasks easier and more enjoyable! 

Mind map

How to Create
Better Mind Maps in 5 Steps

Mind mapping is a versatile tool for planning, brainstorming, problem-solving, and learning new topics. But how do you elevate a good mind map to an excellent one? The section below gives a step-by-step guide to creating a productive mind map for your every need.

Step 1: Start with a clear central idea

The central idea serves as the heart of your mind map and should be a concise representation of the subject matter you want to explore. Write it in the middle of the page and encircle it to signify its importance, and every offshoot will connect back to this pivotal point. The better defined your central idea, the more effective your mind map will serve its purpose.

Step 2: Prioritise and organise information

Once your central idea is clear, think about the hierarchy and structure of the information that will populate your mind map. Lay the primary, secondary, and tertiary ideas or tasks related to your central concept out logically. Not all information is created equal, so prioritize the most crucial points and let them take the primary branches from the central idea.

Step 3: Use visual elements effectively

When mind mapping, incorporating icons, images, and even varying text sizes and fonts can make your mind map visually stimulating and easier to digest. Different colors can represent different categories or levels of importance. Visual cues not only make mind maps easier to navigate, but they also enhance memory retention and recall.

Step 4: Keep it simple and concise

Although mind maps can get complex and elaborate, simplicity is vital. Each node or point should contain only essential information. If a point requires further elaboration, consider breaking it down into sub-points on a secondary rather than cramming too much information into one spot to make your thoughts easily accessible and understandable at a glance.

Step 5: Regularly update your mind map

Unlike a static diagram or list, mind mapping is a dynamic tool. As you progress on a project, acquire more information, or refine your understanding, your mind maps should evolve to reflect these changes. Regular updates keep your mind maps relevant and valuable. Think of your mind map as a living, breathing entity growing and changing with you.

Top 10 Examples Of
Business Mind Mapping

Mind maps are not just for self-help enthusiasts or academic scholars; they’re incredibly potent tools for business professionals. Explore the top 10 examples of how you can leverage mind mapping to achieve better results in your business tasks with the following section.

Brainstorming Mind Map

Use a brainstorming mind map to bring all the creative ideas out of your team. This type of mind map encourages a free flow of ideas and is an excellent tool for collaborative thinking. For example, lay out different branches for categories like “Product Features,” “Revenue Streams,” and “User Experience” to organize your brainstorming session effectively.

Problem-Solving Mind Map

When faced with a complex issue, mind mapping can help you dissect it into manageable parts. Start with the problem as your central idea and branch out into its causes, effects, and possible solutions. By the time you’re done, you’ll have a comprehensive understanding of the issue and a structured approach to tackle it.

Decision-Making Mind Map

Choice paralysis can cripple even the most decisive business leaders. A decision-making mind map can come to the rescue. Use branches to lay out different options, with sub-branches for pros, cons, and potential outcomes. You’ll have a visual guide that can significantly inform your decision-making process.

Time Management Mind Map

Who doesn’t want to master the art of time management? Create a mind map to break down your day, week, or month into tasks and deadlines. Color-code or use visual icons to indicate priority, making it a living document you update as tasks are completed or new ones arise.

Risk Management Mind Map

Consider mind mapping to identify potential threats in various departments and strategies to mitigate them. This visualization can be beneficial during team meetings to ensure everyone is on the same page about possible challenges and solutions.

Training Process Mind Map

Design a training process mind map that outlines the entire onboarding process. From department introductions to skill-building exercises, visualize the steps required to get a newcomer up to speed and make identifying any bottlenecks in the training process easier.

Industry Analysis Mind Map

Understanding your business environment is critical to staying ahead. Industry analysis mind maps help you keep track of competitors, market trends, customer preferences, and regulatory issues. Doing so can make your mind map an invaluable tool for strategic planning.

Marketing Strategy Mind Map

Plot out your entire marketing strategy using a mind map to serve as a dynamic blueprint for your marketing department. Use primary branches for different marketing channels like SEO, Social Media, and Email Marketing, then branch out into strategies and tactics for each.

Project Management Mind Map

Overseeing a project involves juggling multiple tasks, timelines, and resources. Mind mapping your project management tasks is a control center that organizes all these elements in a single, easily accessible format—for you and your team. Remember that as the project evolves, so should your mind map.

Digital Marketing Campaign Mind Map

Digital marketing campaigns involve a myriad of elements, from content creation to keyword research. A mind map can help you keep track of all these moving parts. Leverage mind mapping to plan campaign objectives, key performance indicators (KPIs), and specific activities for each digital channel.

Ortus Draws - Sample AWS

In your journey to master the art of mind mapping, why not take it up a notch with Ortus Draws? Our live sketchnoting can transform your brainstorming sessions, capturing ideas in real-time, artistically rendered visuals. Their graphic illustrations breathe life into your well-organized mind maps, making complex concepts easily digestible. Ortus Draws’ video animations can turn your static project maps into dynamic overviews for an interactive edge.

Contact us to learn more and work with one of our talented artists today!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Unleash Your Creativity With Mind Mapping Techniques

Unleash Your Creativity With Mind Mapping Techniques 1200 900 ORTUS DRAWS

Mind mapping offers a simple yet transformative technique that promises to boost creativity, streamline thought processes, and enhance decision-making skills. In today’s fast-paced, information-saturated environment, the value of using mind maps to capture, connect, and cultivate ideas is more relevant than ever.

A mind map serves as a platform where lines, colors, and words come together to help you think more clearly and creatively than ever before. Rooted in the intricate workings of the human brain and how we connect concepts, mind mapping serves as a visual reflection of our creative ideas. Leverage mind maps to unlock a new world of creative possibilities with the blog below!

4 Ways To Stimulate Creative Thinking During Mind Mapping

While drawing lines and jotting down ideas in bubbles is a great start, there’s so much more you can do to fully tap into the well of creativity within you. The section below explores  4 transformative ways to ignite your imagination and elevate your mind mapping game.

1. Create a collaborative digital mind map

Transition your mind mapping to a digital platform and invite collaborators. Working in real-time allows your mind map to evolve through collective input. It introduces new perspectives and ideas that enrich the overall creative process, making your mind map a melting pot of shared information and knowledge.

2. Move information around

Avoid stagnation by using the drag-and-drop features of digital tools to rearrange the nodes and branches of your mind map. This fluid movement encourages fresh connections between ideas, enabling new pathways for creative thinking and revealing hidden insights.

3. Start new mind map centres

If your main idea has multiple significant sub-ideas, consider mind mapping them to their own centers. These mini-maps allow you to focus on specific topics without feeling overwhelmed. Later, you can integrate them back into the main mind map, resulting in a multi-layered creative output.

4. Explore free-floating main topics

Break from tradition by starting with several unconnected, free-floating main topics during mind mapping. Build upon these independently, allowing natural connections to emerge over time. This organic approach encourages the discovery of unexpected relationships and groundbreaking ideas, taking your creativity to new heights.

5 Additional Ways
To Maximise Mind Maps

Extend mind mapping techniques into other areas of your life to enhance creativity and boost productivity. Here are 5 more practical applications to get the most out of your mind map:

1. Note-taking

Use mind mapping to capture and connect ideas that mimic your natural thought process. The central theme of your mind map becomes the topic of the meeting or lecture, while branches can represent key points, facts, or questions that arise. The visual nature of a mind map will make revisiting your notes a much more engaging and effective exercise.

2. Brainstorming sessions

Next time you’re in a brainstorming session, whether alone or with a team, opt for a mind map. Start with your primary goal at the center and let the branches be the potential pathways or ideas. The spatial nature of mind maps facilitates quicker identification of themes and gaps in your thinking, enabling a more organized and fruitful brainstorming session.

3. Organising and consolidating information

Complex projects often involve multiple moving parts. Create a master mind map to keep track of everything. Categories become your main branches, while sub-tasks, deadlines, and responsible parties can be further layers. This visual representation lets you instantly assess the project’s status and ensures you don’t overlook any details.

4. Problem-solving

When confronted with a challenging problem, mind map it out. Your central node will be the problem statement, and branches can represent various solutions, obstacles, and impacts. By laying out all facets of the problem with a mind map, you can spot unseen correlations and come up with innovative solutions that might not have been apparent in a more linear format.

5. Studying and memorisation

Mind maps can be powerful study aids. Transform your study material into a mind map with the subject at the center and various topics and subtopics branching out. The color-coding and imagery associated with mind mapping can enhance memory retention, making it easier for you to recall information during exams.

Enhance Mind Maps And
Creative Thinking Processes
with Ortus Draws

The transformative power of mind mapping techniques revolutionised not just how we think creatively but also how we approach problem-solving, studying, and project management. It’s not just about putting ideas onto paper or a screen; it’s about turning those ideas into something vibrant, impactful, and alive. Explore boundless creativity and the endless possibilities that await with mind mapping.

As you venture further into the world of mind mapping, consider giving your creativity the platform it deserves with Ortus Draws. Our live sketchnoting services capture real-time ideas in visually engaging ways, making brainstorming sessions more productive. Our Ggaphic illustrations elevate your static mind maps into artistic visions, while their Video Animations bring dynamic movement to your concepts. Contact us or one of our talented artists today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Implementing Creative Mind Mapping For Problem-Solving

Implementing Creative Mind Mapping For Problem-Solving 1200 900 ORTUS DRAWS

Mind Mapping isn’t just arbitrary doodles; they are organized diagrams that radiate from a central concept, breaking down complex ideas into digestible, interconnected pieces. This visual arrangement of a mind map mimics the natural flow of our thoughts, making it a dynamic way to articulate, link, and organize ideas, feelings, questions, and even clues of solutions you weren’t consciously aware you had.

Mind maps push the boundaries to explore how you can infuse creativity into your problem-solving processes to catalyse fresh perspectives and innovative solutions. Explore mind mapping as a multi-dimensional approach to solving dilemmas with the blog below!

Ortus Draws - Drawing

How is a Problem-Solving
Mind Map Structured?

A well-structured problem-solving mind map starts with the core issue at its center, commonly denoted in a circle or box. This central node is surrounded by primary branches that capture vital aspects or sub-problems, like ‘Causes’ and ‘Effects.’ These primary branches are further split into secondary and tertiary components, diving into finer details and actionable steps.

Beyond merely outlining the problem, a mind map encourages holistic exploration. This multi-layered, interconnected approach enables you to view the issue from multiple angles, thereby revealing unconventional solutions. Color coding and symbols signify importance, urgency, or types of ideas, providing a visually intuitive guide to your problem-solving process.

3 Steps To Create A Mind Map Template for Problem-Solving

Interested in creating a reusable, visual mind map template that serves as a universal blueprint for any problem you might face in the future? It’s possible! The section below discusses your three steps in designing a mind mapping template tailored to your every problem-solving need.

Step 1: Design the central node and core branches

Begin by constructing your central node, which you can label as the ‘Problem Statement’ for universal applicability. Then, radiate core branches for elements consistently crucial for problem-solving, such as ‘Causes,’ ‘Effects,’ ‘Current Solutions,’ and ‘Potential Solutions.’ This general framework forms the backbone of your mind map template.

Step 2: Add placeholder secondary and tertiary branches

Add secondary and tertiary branches for each core branch with guiding prompts like “List individual contributing factors here” under ‘Causes.’ These placeholders serve as a mental mind mapping checklist, nudging you to systematically explore various facets of the problem.

Step 3: Integrate colour codes, symbols,
and annotation legends

Complete your template by incorporating color codes, symbols, and legends. For example, designate red for ‘urgent’ and blue for ‘low priority.’ Create a key for characters like question marks to indicate areas requiring further investigation or action. This visual system streamlines the mind mapping process, facilitating quicker, more effective problem-solving.

5 Creative Tools Problem-Solving Techniques

If you’re committed to tackling challenges with creativity, it’s also worth exploring other techniques that can be integrated into your mind map. Here are 5 more tools and methods you can consider incorporating into your problem-solving strategy for more dynamic and effective results.

1. The 6 Thinking Hats

The 6 Thinking Hats method promotes viewing problems from six different perspectives, each represented by a color-coded hat. From facts to feelings and creative solutions, this method is perfect for group settings. It can be seamlessly integrated into your mind mapping process for a multi-angled approach to problem-solving.

2. The 5-Whys Techniques

This technique is about finding the root cause by asking “Why?” five times in succession. 5-Whys focuses solely on root cause analysis, while mind mapping explores various aspects of a problem. Use 5-Whys for a deep dive into causes, then expand your understanding with a mind map that considers solutions, effects, and more.

3. Means-end analysis

Means-end analysis works by defining a goal and working backward to identify the steps to achieve it. These steps can be integrated into your mind map’s ‘Potential Solutions’ or ‘Action Steps’ branches to help provide a holistic and structured path to your end goal.

4. Fishbone diagram

Fishbone Diagrams help you categorize various contributing factors to a problem. These diagrams work exceptionally well when used alongside mind mapping. For instance, the individual ‘fish bones; can be directly incorporated into the ‘Causes’ branch of your mind map to provide a structured and exhaustive view of the underlying issues you must address.

5. Problem description toolbox

The Problem Description Toolbox offers multiple ways, like graphs, narratives, and flowcharts, to articulate and frame your problem. Utilizing these various description methods can fine-tune the central node of your mind map, ensuring you kick off your problem-solving journey with a clear and comprehensive understanding of the issue at hand. This refined focus can lead to more targeted branches and, ultimately, more effective solutions.

Ortus Draws - Sample Stripe

Maximise the Right Mind-Mapping Tools With Ortus Draws

In a world teeming with complexities and challenges, honing your problem-solving skills is no longer an option; it’s a necessity. Mind mapping offers an invaluable framework for dissecting and tackling issues that harness your brain’s innate flair for creativity and pattern recognition to enhance your problem-solving skills. 

Interested in solving problems and transforming them into growth, learning, and innovation opportunities? Ortus Draws offers proven and tested visual opportunities to elevate problem-solving processes to the next level.

Whether you’re in the realm of live sketchnoting to capture the dynamism of brainstorming sessions or employing graphic illustrations to visualize complex scenarios and solutions, Ortus Draws has got you covered. Their high-quality video animations can even bring your problem-solving journey to life, making the complex easily understandable and engaging. Contact us today and get to know mind maps with one of our talented artists to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Mind Mapping for Better Sales and Marketing

Mind Mapping for Better Sales and Marketing 1200 900 ORTUS DRAWS

In today’s competitive landscape, conventional methods for sales and marketing often fall short. Let’s face it—the marketplace is flooded, consumers are overwhelmed with options, and simply keeping track of tasks, let alone strategising, can be overwhelming. With mind mapping, you can leverage visual elements for problem-solving and organising chaos into clarity.

Mind maps can bring a new dimension to your business processes, whether you’re seeking to improve your sales pitch, identify untapped market segments, or optimise your marketing funnels. Read more below to learn the art and science of using a mind map for better sales and marketing performance today!

5 Benefits of Mind Mapping
in Sales and Marketing

Traditional techniques have their merits, but mind mapping will give you that much-needed edge if you’re seeking something more. Mind mapping can be that game-changing strategy to unlock the highest potential of your sales and marketing team. Here are 5 advantages of integrating a mind map into your processes:

1. Streamlined information

Sales and marketing departments are often inundated with data that can be overwhelming to sift through, to say the least. A mind map organises complex data into an easy-to-digest visual format that shows how details connect and overlap. This bird’s-eye view helps you focus on key points, saving time and aiding data-driven decisions.

2. Idea generation
and brainstorming

Mind mapping fosters a more dynamic and engaging environment for idea generation. By starting with a central concept and branching out into related topics, you’re naturally prompted to think outside the box. This associative way of thinking sparks more creative ideas, letting your team explore various avenues that you might not have considered otherwise.

3. Strategy planning

Mind mapping lays out all the steps involved, from conception to execution, to assist you in visualising dependencies, allocating resources, and even setting timelines—all in one intuitive interface. This big-picture perspective empowers you to identify gaps or weaknesses in your strategy well before deep into the execution phase.

4. Clear communication

Mind maps serve as a centralised hub of information that everyone in your sales and marketing teams can understand at a glance. Presenting data visually with mind mapping makes complex ideas easier to digest and discuss. Sharing these mind maps with your team ensures that everyone is on the same page, reducing misunderstandings and boosting overall productivity.

5. Goal alignment

It’s not uncommon for sales and marketing teams to have goals that seem to be moving in different directions. By involving stakeholders in the mind mapping process and visualising how individual goals contribute to overarching company objectives, you can foster a unified vision. Doing so ensures that all activities, whether sales or marketing, are geared towards common milestones, enhancing synergy and organisational success.

A Guide to Implementing Mind Mapping in Sales
and Marketing

You’ve learned about the remarkable benefits of mind mapping; now it’s time to put this powerful tool to work for you. The section below guides you in seamlessly integrating mind map techniques to make your business processes more efficient and effective. 

Defining objectives

Before diving into the creative process, it’s essential to have clear objectives. What are you trying to achieve? Whether it’s lead generation, brand awareness, or customer retention, defining these goals up front provides you with a focus point for your entire mind map.

Creating a central theme

Place your primary objective at the centre of your mind map to serve as the nucleus around which all other ideas and strategies will revolve. By starting with a core focus, you ensure that every branch and node on your mind map is aligned with your ultimate goal.

Branching strategies and tactics

With your central theme in place, start branching out into strategies and tactics. Think of these as the big and small steps you’ll take to reach your central objective. Label the primary branches with strategy titles like “Content Marketing” or “Customer Outreach,” and then use sub-branches to dive into specific tactics like “Blog Posts” or “Cold Emails,” for example.

Incorporating customer insights

Don’t forget the customer perspective! Include branches that focus on customer insights, pain points, and preferences. Taking this extra effort to include these pieces of information into your mind map ensures that you’re tailoring your marketing strategies to meet actual customer needs, elevating the chances of your campaign’s success.

Mapping the sales funnel

In a separate section or a different mind map, lay out the various stages of your sales funnel. From awareness to conversion, use branches to detail the touchpoints and actions required at each stage. This visualisation aids in ensuring that your sales and marketing efforts are cohesive and focused on your business goals and customers’ needs.

Visualising marketing campaigns

Mind maps are also excellent for planning individual marketing campaigns. Outline everything from target audiences to promotional channels and from content types to deadlines. Mind mapping these elements can help you manage resources more effectively and can serve as a dynamic blueprint for your campaign.

3 Tips for Effective Sales
and Marketing Mind Maps

By now, you’re well-acquainted with the power of mind mapping and how it can revolutionise your sales and marketing strategies. But like any tool, its effectiveness depends on how well you wield it. Here are 3 essential tips that will ensure you’re making the most of your mind map:

1. Keep It Simple and Clear

The beauty of a mind map is its simplicity. While it might be tempting to add every little detail, doing so can make your map cluttered and overwhelming. Focus on the essential information that aligns with your central objective. Use clear, concise language and prioritise the most impactful strategies and tactics.

2. Collaborate and Update

Mind maps aren’t just personal tools; they’re collaborative platforms that evolve. Share your mind map with your team and invite them to contribute insights or even flag potential roadblocks. Keep your mind map dynamic by regularly updating it as objectives change or strategies evolve to ensure that your roadmap is always aligned with the current landscape.

3. Use Colors, Icons,
and Links Strategically

Visual cues add layers of meaning to your mind map. These visual elements make your mind map easier to navigate and serve as quick reminders of tasks or priorities. Use colours to categorise different aspects like strategies, tactics, or customer insights. Icons can signify importance or urgency, and hyperlinks can connect to external resources or data points.

Elevating Sales
and Marketing
with Mind Mapping
with Ortus Draws

In navigating the why and how of integrating mind mapping into your sales and marketing strategies, you’ll understand that mind mapping serves as an evolving blueprint for your success. Remember, a mind map isn’t just a pretty diagram—it’s a powerful tool for catalysing thought, inspiring collaboration, and bringing clarity to complexity. 

Explore more possibilities of using a mind map with the right tools, imaginative platforms, and expert guidance with Ortus Draws. Ortus Draws provides top-notch tools to enhance your mind mapping experience. Live sketchnoting captures real-time ideas, graphic illustrations bring strategies to vivid life, and video animations simplify complex concepts. 

With Ortus Draws, the path to sales and marketing success is not just a possibility; it’s a guarantee. Contact us today to learn more!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Mind Mapping to Visualise Ideas

Mind Mapping to Visualise Ideas 1200 900 ORTUS DRAWS

In our fast-paced lives, we’re often swamped with a multitude of thoughts, ideas, tasks, and emotions. The human brain, incredible as it is, tends to become a maze where these elements intermingle, often creating a chaotic tangle that hampers productivity and clarity. That’s where Mind Mapping comes in—a simple yet powerful tool to organise your thoughts in a visual format.

Learn how to leverage a mind map to revolutionise how you think, plan, and grow. Read the article below to explore the many ways in which mind mapping helps create your ideas into reality! 

What Is a Mind Map?

A mind map is a visual tool used to structure, organise, and represent information in a hierarchical manner, usually starting with a central idea or concept and branching out into related subtopics and details. Think of it as a graphical representation of your thought process, where each “branch” captures a facet of your idea or subject matter.

Example of a Mind Map

Ortus Draws - Google Fiber Brag Better Meredith Fineman Mind map

What Are the Benefits
of Mind Mapping?

Whether you’re tackling a business project, planning an event, or simply trying to organise your thoughts, a mind map can be an invaluable tool to help you visualise and structure ideas in a coherent and easily understandable format. Here are a few of the many advantages of integrating mind mapping into your ideation processes:

Easy Organisation

One of the most compelling advantages of mind mapping is its ability to simplify complex ideas or projects into an easily digestible format. By categorising thoughts visually, mind maps provide a clear roadmap that helps bring order to chaos and focus to your endeavours.

Enhanced Brainstorming

Mind mapping stimulates both your brain’s creative and analytical sides, making it an ideal tool for brainstorming sessions. The visual nature of a mind map facilitates the free flow of ideas, enabling you to recall information and analyse solutions you might not have considered otherwise.

Save Time

The hierarchical structure of a mind map allows for quick identification of relationships, priorities, and sequences, thereby accelerating decision-making processes. Whether studying, planning, or strategising, a well-constructed mind map can help you save precious time by streamlining your thought process.

Guaranteed Results

While no tool can offer an absolute guarantee of success, the use of mind maps has a proven track record of delivering measurable outcomes in diverse settings. From academic achievements to business successes, mind maps can turn your abstract goals into actionable steps, leading you closer to your desired results.

3 Simple Steps to
Create a Mind Map

Creating a mind map doesn’t require specialised training or complicated software; you can start with just a pen and a piece of paper or a basic, free version of digital software. Regardless of your chosen medium, the fundamental steps for creating a mind map remain the same. Here’s a quick guide to get you started:

Step 1: Set a Central Topic

The first step in creating a mind map is identifying your central topic, question, or problem. This will serve as the “heart” of your mind map, anchoring all the thoughts and ideas that will radiate outwards. Ensure your central topic is broad enough for multiple sub-topics but specific enough to focus your thoughts.

Step 2: Add Branches of
Related Ideas

From your central node, branch out with related ideas, topics, or themes to represent your main topic’s primary categories or aspects. Draw lines from the central node to these related ideas, creating branches. Label each component clearly to provide the framework for more detailed exploration in the next step.

Step 3: Add Sub-Branches for More Relevant Ideas

Delve deeper by adding sub-branches that stem from your main branches to capture more detailed information, sub-topics, or actionable steps related to the main ideas. Using different colours, styles, or images can help distinguish between these main branches and add a layer of visual engagement for mind mapping.

Using a Mind Map
as a Visual Task List

Mind mapping not only helps you stay on top of your tasks but also turns the often-dreaded chore of task management into a more enjoyable and productive experience. Here’s how using a mind map helps you manage your tasks more efficiently and effectively:

It tracks delegated tasks

You often have tasks that aren’t just yours to complete; they involve team members, family, or friends. A mind map provides a centralised visual space to track who is responsible for what. Label a branch with a person’s name or role, and add sub-branches that list their specific tasks to see what has been delegated and to whom, making coordination and follow-up much more straightforward.

It tracks your progress

With mind mapping, you can easily add indicators or even colour-code tasks to show progress. For example, you might use different shades of green to signify levels of completion, or you could add ‘in-progress,’ ‘pending,’ or ‘completed’ tags to each task. The visual nature of the map allows you to instantly assess where you are and what needs attention, helping you allocate your time and effort more efficiently.

It calls for retrospectives

Once a project or task is completed, reflecting on what worked and what didn’t is crucial. Mind mapping allows you to add a branch or sub-branch that captures your insights, challenges, and takeaways. A mind map acts as a valuable resource for future projects and helps you continuously improve your approaches to tasks and challenges.

It can be personalised

Unlike rigid, one-size-fits-all tools, a mind map can be tailored to match your preferences and needs. You can add images, hyperlinks, or even embed files to make it a comprehensive, interactive hub of all your tasks. If you’re a visual thinker, you can use colours and shapes extensively. If you’re detail-oriented, each sub-branch can contain elaborate checklists or notes.

Mind map sample

Making a Mind Map
with Ortus Draws

From organising your thoughts to tracking progress and even fostering team collaboration, mind maps offer a versatile tool for bringing your ideas to life. As you venture further into the possibilities of visualising ideas through mind mapping, consider making the most out of your ideas with Ortus Draws.


Elevate your mind map with Ortus Draws. From real-time Live Sketchnoting to compelling Graphic Illustrations and dynamic Video Animations, Ortus Draws transforms your ideas into vivid, interactive visuals. Contact us today and unlock a new horizon in creative thinking and effective communication with Ortus Draws!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Mind Map Guide: How to Visualise and Develop Better Ideas

Mind Map Guide: How to Visualise and Develop Better Ideas 1200 900 ORTUS DRAWS

In today’s world of constant distractions and overwhelming information, focusing and streamlining our thoughts is more valuable than ever. Mind maps allow you to visually represent your ideas, linking related concepts and encouraging your brain to forge new connections. 

Mind mapping transforms a disorganised clutter of thoughts into a radiant, easy-to-follow diagram that can be shared, analysed, and expanded upon. Learn how you can leverage the visual nature of a mind map to enhance concepts, discover ideas, and explore new possibilities with the blog below!

Mind Maps Beyond Note-Taking: Making Complex Problems Easier

With some creativity and strategic thinking, you can harness the power of a mind map to tackle a wide array of complex personal and professional problems. Here are 3 incredibly effective ways to use mind maps beyond note-taking during lectures or brainstorming sessions:

Mind mapping to find new ideas with a wide range of information

Start by placing your central challenge or topic at the centre of your mind map. Then, create branches for each type of information you have—perhaps one for customer feedback, another for market trends, etc. Populate each mind map branch with crucial points or insights as you sift through the data. 

Soon, you’ll see connections between these disparate pieces of information that weren’t obvious before. The visual nature of mind mapping enables your brain to process a wide array of details in a cohesive, integrated manner, often leading to “Eureka!” moments.

Most popular applications of mind maps in business

Mind mapping has evolved beyond individual creativity to become essential business project management and strategic planning tools. Mind mapping helps consolidate multifaceted strategies into a single visual representation, making complex plans easier to understand and execute. 

Mind maps also enhance team collaboration by capturing real-time input during meetings, thus aiding in democratic decision-making. A strategic mind map is also helpful for mapping customer journeys and helping identify improvement areas.

Mind maps to boost personal
and business productivity

The beauty of mind mapping is that it adapts to your unique needs, making it a highly versatile tool for problem-solving, ideation, and organisation. It turns the abstract into the concrete, the confusing into the clear, and the overwhelming into the manageable.

Create mind mapping branches for different life categories like health, work, social life, and personal growth. Under each mind map, you can include specific tasks, deadlines, and even resources you’ll need. Creating a central node for an upcoming project and developing branches for different departments or phases aid business processes. Including timelines, milestones, and allocated resources, giving everyone a visual guide to what needs to be done.

Mind Mapping vs. Other Brainstorming Techniques

Brainstorming sessions are the cornerstone of creative projects and problem-solving. Amidst the clutter of options, it’s crucial to understand how mind mapping stands out from other methods. Here are some brainstorming techniques matched up to a mind map:

Free-format brainstorming

Free-format brainstorming is the first thing that comes to mind when most think about group ideation. In this approach, you gather your team and let the ideas flow freely, with little to no structure. It’s democratic and inclusive, but it can also be chaotic. While this method might produce many ideas, those ideas are often scattered and can be hard to organise or prioritise afterwards.

Brainwriting and rapid ideation

Brainwriting involves individuals writing down ideas independently before discussing them with the group. The focus here is on rapid ideation—generating as many ideas as possible in a short period. Doing so minimises groupthink and allows for a broader range of ideas since people can think independently. However, like free-format brainstorming, brainwriting can result in many disconnected ideas that require considerable time and effort.

The advantages of mind mapping

Mind mapping is versatile; it works well for individual brainstorming but can also be incredibly effective in a group setting. The visual structure makes it easier for everyone to see how ideas are related, leading to more informed and democratic decision-making. : Unlike free-format brainstorming, mind mapping provides a structured framework that organises ideas as they’re generated,  making it easier to analyse, prioritise, and act upon them later.

How do you create a mind map that suits your ideas?

Creating a mind map isn’t just about scribbling down ideas and hoping they stick. It’s a structured yet flexible process that helps your brain see things from a new perspective. But how do you create a mind map that suits your needs and ideas? Here are mind mapping tips you should consider to develop the most effective and efficient ideas:

What 3 things must
a mind map have?

Creating a practical mind map starts with a clearly defined central node or core idea, which anchors all subsequent thoughts. Branching out from this are your key concepts, organised in a hierarchical structure that makes navigation easy. Pay attention to the importance of visual elements like colours and icons; they make the mind map more engaging and help emphasise key points.

Tips for using a mind map

To create and leverage a mind map effectively, start with free association to capture initial ideas and refine them into a structured layout. Be concise; the goal is quick navigation and easier recall. Don’t hesitate to use cross-links for ideas that intersect multiple categories. Remember, your mind map is a living document. Keep updating it with new insights and review it periodically to discover unforeseen connections or opportunities.

Get things moving: Boosting social media engagement with animated videos

Let Ortus Draws Help
in Finalising Your Ideas
and Making Your
Project a Reality

Mind mapping is a powerful tool for visualising and developing ideas, but it’s just the tip of the creative iceberg. If you’re looking to take your visual brainstorming, planning, or storytelling to the next level, Ortus Draws offers a product suite that seamlessly aligns with this vision. 

From live sketchnoting that captures the dynamism of your brainstorming sessions to graphic illustrations that bring your ideas to life and video animations that tell your story in the most engaging way, Ortus Draws elevates your creative process. Contact us today and amplify your ideas and messages through professionally crafted visuals!


Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative sketchnotes, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!