Social Media

Boosting Business Growth: 10 Advantages of Animated Explainer Videos

Boosting Business Growth: 10 Advantages of Animated Explainer Videos 960 720 ORTUS DRAWS

Animated explainer videos are concise and captivating, utilising animation and storytelling to convey complex ideas simply and engagingly. These videos have become increasingly popular for businesses due to their effectiveness in capturing and retaining audience attention. 

Studies have shown that 90% of consumers find videos helpful in their decision-making process, making animated explainer videos an essential tool for businesses to communicate their message effectively. With their ability to simplify concepts, increase brand awareness, and drive conversions, these videos offer a powerful and versatile solution for businesses looking to make a lasting impact in today’s digital landscape.

Increased Engagement

Animated explainer videos are highly engaging, capturing and retaining the attention of viewers more effectively than other forms of content. The dynamic combination of visuals, animation, and storytelling in these videos creates an immersive experience that keeps audiences hooked from start to finish.

Animated explainer videos helps break down information into easily digestible chunks.

Improved Understanding

One of the key benefits of animated explainer videos is their ability to simplify complex ideas and present them in a visually appealing and concise manner. By breaking down information into easily digestible chunks, these videos help viewers understand the core message of a product or service more efficiently.

Memorable Content

Animated explainer videos leave a lasting impression on viewers due to their creative and captivating nature. The combination of visuals, characters, and storytelling makes the content more memorable, increasing the chances of viewers recalling key information about your business.

Animated explainer videos help viewers recall key information about your business.

Brand Awareness

Using animated explainer videos allows businesses to showcase their brand personality and values in a visually compelling way. These videos offer an opportunity to create a distinct visual identity, making it easier for viewers to recognize and remember your brand.

Increased Conversion Rates

Animated explainer videos have proven to be highly effective in driving conversions. By clearly demonstrating the value and benefits of a product or service, these videos help build trust and persuade viewers to take the desired action, resulting in improved conversion rates.

SEO Benefits

Including animated explainer videos on your website can positively impact your search engine optimization (SEO) efforts. Search engines often prioritise websites with video content, leading to higher rankings in search results. Additionally, videos increase the time visitors spend on your website, which can further boost SEO performance.


Creating animated explainer videos can be a cost-effective solution compared to other forms of video production. With advancements in animation software and technology, businesses can achieve high-quality results without breaking the bank, making it a budget-friendly option for businesses of all sizes.

Animated explainer videos are cost-effective without breaking the bank.


Animated explainer videos offer versatility in style, tone, and messaging. They can be customized to suit various target audiences, allowing businesses to deliver tailored messages and engage specific customer segments effectively. Whether your business operates in B2B or B2C markets, animated explainer videos can adapt to your unique needs.

Easy to Share

The shareability of animated explainer videos is a significant advantage for businesses. These videos can be easily shared across multiple digital platforms, such as websites, social media channels, email campaigns, and video-sharing platforms. This accessibility enables businesses to reach a wider audience and maximize the exposure of their brand and message.


Animated explainer videos provide a concise and efficient way to deliver information. In a short period, businesses can convey their key messages, explain complex concepts, and showcase product features. This time-saving aspect is beneficial for both businesses and viewers, ensuring that information is communicated effectively without unnecessary delays or lengthy explanations.

Animated explainer videos is time-saving.

To unlock the full potential of your business and captivate your audience in the realm of video animation, incorporating animated explainer videos is a strategic move that can yield remarkable results. By harnessing the power of visually compelling storytelling, businesses can establish themselves as leaders in the realm of video animation creation and ads.

Need an
explainer video?

When it comes to choosing a trusted partner in this endeavour, Ortus Draws stands out as an industry leader, offering unparalleled expertise and creativity. Take advantage of the opportunity to engage, educate, and inspire your audience through animated explainer videos. Embrace this powerful marketing tool and take your business to new heights of success!

Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

What are explainer videos and why does your company need one?

What are explainer videos and why does your company need one? 1008 566 ORTUS DRAWS

Are you looking for a creative way to tell your brand’s story? Do you want to engage your audience in a fun and exciting way? Look no further than explainer videos! As experts in the art of storytelling and explainer videos, we’re excited to share our knowledge and insights with you.

Explainer videos have taken the marketing world by storm and for good reason. They’re a compelling and entertaining way to communicate your message to your target audience. Let’s dive into the different types of explainer videos, the benefits of using them for your business, and how to effectively create one that will leave a lasting impression.

Types of Animated
Explainer Videos

Video animation samples for explainer videos

The most popular types of videos include whiteboard animation, 2D animation, 3D animation, and motion graphics. Each of these animation styles has its unique strengths that can help your business effectively communicate your message.

Whiteboard animation sample for explainer videos


is a classic style that showcases animated illustrations and text on a white background, creating a fun and engaging visual effect.

2D animation

is another popular choice that uses flat, two-dimensional images and characters to tell a story. This animation style is highly versatile and can be used to create various visual effects, from playful and lighthearted to sleek and professional.

For more complex visuals, 3D animation videos are an excellent choice. This animation style uses three-dimensional objects to create a highly realistic and immersive visual experience. While motion graphics is a dynamic and engaging animation style that uses moving images and text to create an eye-catching and memorable image.

Each type of explainer video has its strong points, and choosing the right style for your video will depend on the complexity of the concept, the tone of the message, and the preferences of your target audience.

Increased engagement
& website traffic

Explainer videos can be highly effective at increasing engagement for businesses, as they provide an easy-to-follow format that can captivate viewers. Additionally, explainer videos can be tailored to specific audiences, ensuring that the message is relevant and resonates with the intended viewers. 

This can translate into higher website traffic, increased social media shares, and higher conversion rates. Overall, it’s a valuable tool for businesses looking to connect with their target audience and achieve their marketing goals.

Boosted Brand Awareness

Businesses can increase visibility and familiarity with their customers with the help of engaging informative videos. Moreover, explainer videos can be easily shared on social media and other online platforms, which can help to extend their reach and attract more viewers.

By consistently producing high-quality explainer videos that align with their brand identity and values, businesses can also establish a strong and recognisable brand image that resonates with their target audience. This increased brand awareness can lead to greater customer loyalty, and ultimately, greater success in achieving business objectives.

Improved Communication with Customers & Employees

Explainer videos can be a valuable tool for improving communication with both customers and employees in businesses. By using stimulating visuals and narration, businesses can communicate their key messages and features in a way that is easy for customers to follow and feel more compelled to create a purchase.

For employees, explainer videos can be used to communicate important company policies, procedures, and updates in a way that is clear and consistent. This can ensure that employees have a thorough understanding of their roles and responsibilities, and can work more effectively as a team.

Additionally, explainer videos can be used to train new employees, reducing the need for in-person training sessions and allowing for more flexible and efficient onboarding processes.

There you have it! Explainer videos are an incredibly powerful tool for businesses to successfully communicate their message and engage their target audience. Furthermore, explainer videos can help to increase conversions, boost brand awareness, and improve communication with both customers and employees.

So if you’re looking to take your marketing efforts to the next level, consider incorporating an animated explainer video into your strategy. With the right approach and the help of a professional explainer video agency, you can create a video that effectively communicates your message and achieves your business goals.

Need an
explainer video?

No need to look no further than here, because we’ve got you covered! Bring your story to life with Ortus Draws! We’ve worked with organisations from multiple sectors, from retail and robotics to cybersecurity – and we know how to craft a compelling video for you.

So let’s chat and find the perfect way to tell your story!

Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!

Get things moving: Boosting social media engagement with animated videos

Get things moving:
Boosting social media engagement
with animated videos

Get things moving:
Boosting social media engagement
with animated videos
2560 1703 ORTUS DRAWS

Low click-through rates and comment counts on LinkedIn or Instagram can dishearten any marketing or advertising team. They’re two of the most glaring signs that people just aren’t that interested in what a company has to say.

To try to resolve these engagement issues, marketers and advertisers mostly just ramp up their efforts in producing content that, at the end of the day, simply just isn’t that engaging.

Create some space in your marketing plan and sweat no more by using animated videos to boost your social media engagement. Here’s how you can get the facts and figures of your business moving online.

Keeping things practical

Creating animations is more practical than filming live-action videos. Not only does it require fewer hands (eg. a three-person animation team vs. a production team with at least 10 people involved), but it also takes up fewer resources—budget-wise, mostly.

Animations are also more flexible as far as purpose goes. Social media marketing these days relies heavily on infographics, product explainers, and snippets. Companies that need a steady stream of easily-produced content for different kinds of social media posts can turn to animated videos. These dynamically illustrated clips will surely boost any business’s social media engagement.

Take a look at this great Halloween-themed animation created by Ortus Draws. No set designers, costume designers, makeup artists, directors, camera operators, lighting crews, sound engineers, and other videography professionals were involved in producing this video. All they did was have one of their talented illustrators sketch and animate this short but sweet Instagram reel.

Animated video sample

Making topics simpler

Animated timelapse video sample

Text-heavy content and live-action videos can only go so far in conveying information comprehensively without taking too much time. Audiences today are also more discerning when it comes to consuming social media content. Snackables are now much more preferred over posts that take upwards of 15 minutes to go through.

With how they’re more practical and flexible, animations are the most effective media for delivering information on social media. In under a minute, you can show your target markets what services you offer, how your company does things differently, and other pieces of important information about your business.

Infographics are the only other form of social media content that does something similar. Watch this 30-second animation on dealing with creative blocks. You’ll see that the animated handwriting culminates in a flowchart that’s easily digestible as a static infographic, but how the text came to life through animation creates a more vibrant learning experience for viewers.

Getting (and keeping) audience attention

The shortening attention spans of Internet users are the reason snackable content is preferred by most people. The best way to capture and keep the attention of your social media audience is by producing thought-provoking and emotion-evoking animations.

They also spark nostalgia in people, reminding audiences of how they once felt while enjoying their favourite Saturday afternoon cartoons as children. There’s no denying that animations are simply just more fun to watch than live-action videos.

At its core, animations serve to inform in a more entertaining way. Take a look at this animated sketchnote created by the awesome team at Ortus Draws. Live illustrations such as this will surely capture your followers’ attention and drive them to discover more about your skills and services.

Animated GIF sample

Want to discover more tricks in using illustrations as a marketing tool? Check out Ortus Draws here. Browse through our amazing illustrations to see how our pieces captivate audiences in a more practical and informative way.

Ortus Draws can also help you create more engaging knowledge-sharing experiences. Just contact us to book one of our talented illustrators to sketchnote your next event live!

Mind map