Visual content tends to be more engaging than text, increasing the chances of viewers retaining the message. With this, explainer videos have become an increasingly popular tool for businesses to effectively communicate their message and engage with their target audience. Learn more about how the right promotion strategies can help grow your video content and business below!
8 Tips on Explainer Video Marketing
Creating compelling explainer videos is only half the battle. To ensure its success, you need to promote it effectively. Here are some tips on how you can market your explainer video:
1. Create a powerful CTA (Call-To-Action)
CTAs serve as a prompt for viewers to take a desired action after watching your animated videos. Your CTA should be clear, concise, and compelling to encourage viewers to engage further with your brand. It could be as simple as asking them to visit your website, subscribe to your newsletter, or sign-up for a free trial of your services.
2. Post explainer videos on your website
Your website is your brand’s digital storefront, and featuring the explainer video on your main page can leave a lasting impression on visitors. Placing your video animation on the homepage or a landing page relevant to the video’s topic ensures it gets maximum exposure. The explainer video should be easily accessible and play automatically (with the option to pause) to capture attention and encourage engagement.
3. Promote your video using blogging techniques
Blogging provides an excellent opportunity to add context and depth to your explainer videos. Considering writing a blog post that complements the content of your explainer video to expand on the key points discussed or share insights about the problem your offerings address.
By embedding your explainer video in a blog post, you encourage visitors to watch it and gain a deeper understanding of your offering. Doing so also promotes your blog post through SEO and social media analytics, which can attract more organic traffic to your website.
4. Upload your video to YouTube
YouTube is the second-largest search engine in the world, making it an influential platform for increasing your video animation’s visibility. Consider creating an official YouTube channel for your business and optimise the video’s metadata with relevant keywords, titles, and descriptions. A catchy thumbnail and an engaging explainer video title can entice viewers to click on your video.
5. Share your explainer video with your email list
Personalisation remains to be a preferred approach in increasing click-through rates. With this, email marketing remains a powerful tool for creating and nurturing relationships with your target audience.
When sharing your explainer video via email, tailor the message to resonate with the recipients. Explain the video’s benefits, relevance, and how it addresses their pain points. Consider encouraging the recipients to share the video with their networks, expanding its reach beyond your current subscribers.
6. Promote your explainer video on social media platforms
Leverage the strengths of each social media platform to maximise the impact of your video animations. Use engaging visuals, short and captivating captions, and relevant hashtags to make your posts stand out. Respond to comments and encourage shares, likes, and retweets to amplify your video’s organic reach.
7. Distribute your explainer video on Quora
Quora offers a unique opportunity to share your expertise and knowledge with a broad audience. Look for questions related to your video’s topic and provide valuable answers. Include your explainer videos as supplementary resources to reinforce your message. Be mindful to avoid being overly promotional in your responses, as they may look like spam posts.
8. Use a video in a sales pitch
Incorporating an explainer video can make your presentation more dynamic and persuasive when making a sales pitch. The visual nature of animated videos helps simplify complex concepts and effectively demonstrate your offerings’ benefits. Whether you’re presenting in person or via email, explainer videos can leave a lasting impression and make your pitch more memorable.
Eager to generate leads and fuel more conversions? Reach out to Ortus Draws today! In partnership with some of the most prominent names in business worldwide, our team of talented professionals create captivating graphic illustrations and video animations to engage your audience during knowledge-sharing sessions across various regions and industries.
Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!