Among the various types of media available, videos stand out as unparalleled forms of communication and storytelling to create a captivating experience. Video allows businesses to convey complex messages succinctly and effectively, making it a primary medium of choice for producers and consumers alike.
Learn how creating marketing video content as a part of your marketing strategies can increase your business prospects and generate more conversions with the article below.
What is Video Marketing?
Video marketing is a forward-thinking strategy that involves creating and sharing compelling video content on various digital platforms. It’s a powerful tool for businesses to deliver brand messages, highlight value propositions, and tell brand stories in a way that resonates with their target audiences.
As the human brain is wired to respond to visual content, marketing videos, with their immersive narrative, engage viewers like no other medium can. Understanding the significance of video, businesses have tapped into its potential through the concept of video marketing.
10 Reasons Why Video Marketing Is Important
Whether it’s a short social media clip, a product demo, a customer testimonial, or a carefully crafted advertisement, video marketing serves multiple purposes. Here a more reasons why you should start investing in creating marketing videos:
1. Captivate and engage your target audience
A marketing video’s visual nature captivates viewers’ attention and keeps them engaged for longer durations. Story-driven videos can generate emotional responses and make your brand message more impactful.
2. Enhance communication
with viewers
Convey complex concepts in a straightforward and digestible way to increase comprehension and recall for your audiences with video marketing. Unlike text, which relies on the reader’s interpretation, marketing videos also provide a clear and specific narrative to reduce the chances of misinterpretation between you and your target audience.
3. Increase reach and
brand exposure
Video marketing content, especially when optimized for social media platforms, can easily be shared to increase your brand’s reach. Doing so showcases your company and offerings to a wider audience of potential and existing clients.
What is the ideal video length
on Social Media?
The ideal video length on social media varies by platform. On Instagram, videos typically run up to 60 seconds for feed posts but can be longer on IGTV. Twitter allows up to 2 minutes and 20 seconds, while Facebook and LinkedIn encourage videos with a minimum of 30 seconds for higher engagement.
4. Build trust and credibility
Authentic videos can help establish a brand’s credibility, build trust with viewers, and nurture customer relationships. Testimonial and behind-the-scenes videos also provide a human element for your business that further strengthens consumer trust.
5. Gain measurable results
and analytics
With video marketing, your business can track several metrics. This includes view count, shares, comments, watch time, and click-through rates. Generating these insights can help optimize and inform your marketing strategy for future video content improvements.
6. Improve your conversion rates
Websites with marketing video content have been shown to keep visitors longer, which may lead to higher conversion rates. Your video marketing efforts have a direct influence over your consumer’s purchasing decisions as it showcases your product’s features, benefits, and use cases.
7. Effectively explain your product or service
Whether it’s a detailed product demo, a simple explainer video, or a how-to guide, marketing videos are excellent mediums for explaining what your product or service is, its; unique value proposition (UVP), how it works, and how it can help your target audience.
8. Influence buying decisions
Videos can play a significant role in the decision-making process. According to a study by Wyzowl, 89% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
9. Use video in a variety of ways
Videos can be repurposed across different platforms and used in various marketing strategies, including social media posts, website content, email marketing campaigns, and more. In doing so, your business can get the most return on your
10. Improve email campaigns
Email remains a powerful marketing tool, and when combined with video, it becomes even more impactful. Including marketing video content in email campaigns can significantly boost your engagement and conversion rates.
Maximise the Impact of Your Video Marketing Efforts With Ortus Draws
Video marketing is an effective and versatile way to connect with your consumers, build your brand identity, communicate effectively, and drive business growth. Learn how marketing videos can improve your business’s bottom line with Ortus Draws.
Our talented artists create animated videos, live mindmaps, and graphic illustrations that foster knowledge-sharing and creativity for any event. Interested in making your ideas visual?
Message us today to get started!
Ortus Draws is a live sketchnoting company that specialises in bringing ideas to life with creative and informative mind maps, video animation, and graphic illustrations. Our sketchnotes capture the key points of virtual events, roundtables, webinars, discussions, conferences, presentations, pitches, interviews, and internal meetings. Are you looking for an illustrator for your event? Contact us now!
